Persona 1 Jimmy John

Age: 35
Income: $55,000
Education: MS in Hospitality Management

John began a career in event management over ten years ago and recently started his own company with ten employees. They currently work with clients to schedule weddings and receptions at several local locations. The current app he is using to accomplish this is far too slow, expensive, and resource consuming. He hopes that by switching, he will be able to have a more streamlined experience.