| Name | Location | Personal Website | |
|---|---|---|---|
| Damien Gonot | Montreal, QC, Canada | [email protected] | https://www.damiengonot.com |
| Role | Dates | Location |
|---|---|---|
| Software Engineer - Growth | March 2021 - Now | Remote, Canada |
- Successfully led the transition of user attribution, push notification and deep linking systems in the React Native mobile app.
- Contributed to the design and implementation of new website features to promote newly released products.
- Helped on event tracking and analytics for the React Native mobile app.
- Worked on the public website’s SEO for user acquisition.
- Created a Figma plugin to directly upload creatives to different ad platforms (Facebook Ads, Snap Ads, Twitter Ads).
- Created a Ruby on Rails microservice to handle our ads automation needs.
| Role | Dates | Location |
|---|---|---|
| User Acquisition Manager | February 2017 - September 2020 | Montreal, QC |
- Created the Hopper Ads Engine, a collection of Python scripts automatically generating, optimizing and reporting Hopper’s user acquisition strategy.
- Integrated our internal inventory of flights & hotels prices with the ad platforms’ API (Facebook, Snap, Twitter, TikTok…) to generate thousands of daily refreshed creatives.
- Optimized our overall acquisition campaigns to continuously reach our target payback period and LTV/CAC target ratio.
- Reported spend & performance by automatically pulling reports from ad platforms and our Mobile Measurement Platform (AppsFlyer) to BigQuery and Google Spreadsheets.
- Other projects around email marketing, notifications, text-to-speech for video creatives…
| Role | Dates | Location |
|---|---|---|
| Campaigns Manager | September 2016 - February 2017 | Montreal, QC |
- Managed the digital marketing strategy of multiple clients (insurance, real estate, retail…), including one of the largest Google Ads account in Canada in terms of budget, with a total annual budget of over $15M across accounts.
| Role | Dates | Location |
|---|---|---|
| Customer Acquisition Associate | May 2015 - September 2016 | Montreal, QC |
- Managed Google Ads and Bing Ads accounts: 8 languages, 1,000,000+ keywords, 50,000,000+ yearly impressions, 3,500,000+ annual clicks with a positive direct ROAS (last click).
| Type | Dates | Location |
|---|---|---|
| Exchange Student | 2014 - 2015 | Taipei, Taiwan |
| Type | Dates | Location |
|---|---|---|
| Visiting Student | 2013 - 2014 | Montreal, QC |
| Type | Dates | Location |
|---|---|---|
| International BBA (Bachelor in Business Administration | 2011 - 2015 | Marseille, France |
- Python, Ruby, JavaScript, PostgreSQL, Redis
- Functional Programming: Elixir, Clojure, Haskell
- Data Science: Pandas / NumPy, Julia, R
- Ad platforms: Google Ads, Facebook Ads, Twitter Ads, Snap Ads, Apple Search Ads, TikTok Ads
- Tools: macOS, Linux, Emacs
- French (Native)
- English (Bilingual)
- Mandarin Chinese (Beginner)