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content.yml
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---
# Personal details
name: Damien Gonot
address: Montreal, QC, Canada
email: [email protected]
urls: https://www.damiengonot.com
# Sections
experience:
- years: Mar. 2021 \newline -- \newline Now
employer: Wealthsimple
employerdescription: Financial services
job: Software Engineer - Growth
city: Remote, Canada
description:
- linedescription: Successfully led the transition of user attribution, push notification and deep linking systems in the React Native mobile app.
- linedescription: Contributed to the design and implementation of new website features to promote newly released products.
- linedescription: Helped on event tracking and analytics for the React Native mobile app.
- linedescription: Worked on the public website's SEO for user acquisition.
- linedescription: Created a Figma plugin to directly upload creatives to different ad platforms (Facebook Ads, Snap Ads, Twitter Ads).
- linedescription: Created a Ruby on Rails microservice to handle our ads automation needs.
- years: Jul. 2020 \newline -- \newline Now
employer: Damien Gonot
employerdescription: Sole proprietorship
job: Marketing Consultant
city: Montreal, QC
description:
- linedescription: Helped a Y Combinator company scale their Google Ads by leveraging Google Ads Scripts.
- linedescription: Other projects around data reporting, automated Facebook Ads campaigns creation...
- years: Feb. 2017 \newline -- \newline Sept. 2020
employer: Hopper
employerdescription: Flights & hotels booking app
job: User Acquisition Manager
city: Montreal, QC
description:
- linedescription: Created the Hopper Ads Engine, a collection of Python scripts automatically generating, optimizing and reporting Hopper's user acquisition strategy.
- linedescription: Integrated our internal inventory of flights & hotels prices with the ad platforms' API (Facebook, Snap, Twitter, TikTok...) to generate thousands of daily refreshed creatives.
- linedescription: Optimized our overall acquisition campaigns to continuously reach our target payback period and LTV/CAC target ratio.
- linedescription: Reported spend & performance by automatically pulling reports from ad platforms and our Mobile Measurement Platform (AppsFlyer) to BigQuery and Google Spreadsheets.
- linedescription: Other projects around email marketing, notifications, text-to-speech for video creatives...
- years: Sept. 2016 \newline -- \newline Feb. 2017
employer: Konversion
employerdescription: SEM/SEO agency now part of Accenture
job: Campaigns Manager
city: Montreal, QC
description:
- linedescription: Managed the digital marketing strategy of multiple clients (insurance, real estate, retail...), including one of the largest Google Ads account in Canada in terms of budget, with a total annual budget of over $15M across accounts.
- years: May 2015 \newline -- \newline Sept. 2016
employer: Busbud
employerdescription: Intercity bus tickets website
job: Customer Acquisition Associate
city: Montreal, QC
description:
- linedescription: >-
Managed Google Ads and Bing Ads accounts: 8 languages, 1,000,000+ keywords, 50,000,000+ yearly impressions, 3,500,000+ annual clicks with a positive direct ROAS (last click).
- linedescription: Switched our Google Ads scripts setup to a Google Ads API (with a Python wrapper) setup to have more control on the campaign creation and updates. Built an in-house remarketing setup to replace Criteo.
- linedescription: On-page SEO, SEO content, interlinking, use of a crawler & log analysis tool (ELK stack).
- linedescription: Created the Dollar Bus Club (alerts on $1 bus tickets on Twitter and by emails) and Busvsplane.com (Bus vs Plane comparison website, including Uber pricings to/from bus station/airport) as side-projects.
education:
- years: 2014--2015
subject: College of Commerce
degree: Exchange Student
institute: National Chengchi University
city: Taipei, Taiwan
- years: 2013--2014
subject: John Molson School of Business
degree: Visiting Student
institute: Concordia University
city: Montreal, Quebec
- years: 2011--2015
subject: International BBA (Bachelor in Business Administration)
degree: Full-time Student
institute: Kedge Business School
city: Marseille, France
skills:
- Python, Ruby, JavaScript, PostgreSQL, Redis
- >-
Interests in Functional Programming: Elixir, Clojure, Haskell
- >-
Data Science: Pandas & NumPy libraries for Python, Julia, R
- Google Ads (including Google Ads Scripts & Google Ads API), Facebook Ads (including Facebook Marketing API), Twitter Ads, Snap Ads, Apple Search Ads, TikTok Ads
- >-
Tools: macOS, Linux, Emacs, zsh + tmux + (neo)vim, \LaTeX
languages:
- language: French
proficiency: Native
- language: English
proficiency: Bilingual
- language: Mandarin Chinese
proficiency: Beginner
# Settings
mainfont: Optima
fontsize: 10pt
lang: en-CA
geometry: letterpaper, textwidth=5.5in, textheight=8.5in, marginparsep=7pt, marginparwidth=.6in
---