Persona: Keith Urbantrout

Keith

Professor at University of South Carolina

• Age: 47
• Income: $125,000
• Education: PhD

Keith's Story:

Keith is a 47-year-old male who works for the University of South Carolina as a professor in the field of Biochemistry. Keith moved to Columbia, South Carolina, after living in Maine for 14 years with his wife and three children. Keith is now working a better job thanks to the University of South Carolina, and he is happy about the move. However, when Keith is teaching his lectures, he can't help but feel like the students are disconnected. They just don't seem engaged. Keith is aware that his students would be hesitant to approach him with feedback, but he knows that if they had a way to do it anonymously, they would take the chance to critique him. Keith believes that this would boost engagement in the classroom once again.

Goal:

Keith's goal is to raise the overall satisfaction of his students and become more connected to them.