marketing市场营销,4P,4C,从最初的市场细分,再到产品设计,产品定价,以及客户管理,渠道管理都离不开数据科学驱动决策. 很多公司虽然具备有大数据平台但大多数是挂羊头卖狗肉,仍然停留在数学统计的初级阶段, 作者主要介绍市场营销的高阶模型,客户生命周期系列模型.
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