An education company named X Education sells online courses to industry professionals. On any given day, many professionals who are interested in the courses visit their website and browse for courses. These visitors are considered as leads which are required to be educated about the product to become a paying customer. The challenge faced by this company was a poor conversion rate of approximately 30%, to overcome this problem, ‘Hot Leads’ which are promising leads were required to be identified.
This project can be run in Jupyter Notebook by importing the project folder into Jupyter Notebook workspace.
- Python 3.7.9
- Anaconda Navigator 1.9.7 or higher