Google Tag Manager for Magento 1.x with Data Layer

Google Tag Manager allows you to quickly and easily add or update AdWords, Google Analytics, Facebook Tags and other code snippets on your website without editing any site code.

#Features Quick and easy setup Add tag via XML layout Add tag via event/observer Data layer support

###Data layer attributes

• pageType (i.e catalog_category_view)
• list (cart, category, detail, other)

####Customer

• customer.isLoggedIn
• customer.id
• customer.groupId

####Category

• category.id
• customer.category

####Product

• product.id
• product.name
• product.sku

####Cart

• cart.hasItems
• cart.items[].sku
• cart.items[].name
• cart.items[].price
• cart.items[].quantity
• cart.total
• cart.itemCount
• cart.hasCoupons
• cart.couponCode

####Transaction

• transactionId
• transactionAffiliation
• transactionTotal
• transactionShipping
• transactionProducts[].sku
• transactionProducts[].name
• transactionProducts[].price
• transactionProducts[].quantity