Release 0.16.0 · pymc-labs/pymc-marketing

What's Changed

Sensitivity analysis and marginal effects by @drbenvincent in #1673
Add table method to ModelBuilder to display rich table by @williambdean in #1786
Allow for indexing of apply parameters by @williambdean in #1847
index transformation variables in higher dimension cases by @williambdean in #1857
allow for arbitrary additive effects in MVITS model by @williambdean in #1861
Allow Lists and NumPy Arrays as Transformation Priors by @timbo112711 in #1879
Support HSGP instance for time_varying_media in MMM by @cetagostini in #1881
Support HSGP instance for time_varying_intercept in MMM by @cetagostini in #1894
Add Fivetran data loaders by @cetagostini in #1887
Add more Basis implementations for use with EventEffect by @TeemuSailynoja in #1911

hot fix (test match) by @juanitorduz in #1852
Update and reduce size multi_mmm.nc by @juanitorduz in #1854
Deprecate and disable budget optimization method & Updating notebook by @cetagostini in #1832
Handle 0-dim channel_xr in create_zero_dataset by @cetagostini in #1890
Fix grid shape logic in saturation_curves and add tests by @cetagostini in #1889
Updating prior predictive notebook by @cetagostini in #1897
Streamlit Dependency Fix by @timbo112711 in #1904
Fix FourierEffect by @PabloRoque in #1909

fix the link to Labs YouTube by @williambdean in #1822
Fix notebooks titles MMM in gallery by @juanitorduz in #1843
Remove reference to linear_saturation function by @williambdean in #1833
Updating MMM Budget allocation examples, functionalities and dependencies by @cetagostini in #1849
Add rfm_train_test_split example to CLV Quickstart by @ColtAllen in #1855
lift test requires 'date' in df_lift_test Data Frame with time_varying_media=True by @timbo112711 in #1818
MMM: Fix Scaling Intercept by @juanitorduz in #1845
Implement multidimensional scaling approach in regular MMM by @cetagostini in #1862
Update MMM comparison table by @williambdean in #1878
Get marginal_effects hdi estimates by @PabloRoque in #1885
Correcting typo around yml files and csv files. by @cetagostini in #1888
Improve saturation function docs by @daniel-saunders-phil in #1892
Improvements on multidimensional notebook by @daniel-saunders-phil in #1876
Clean badges by @juanitorduz in #1896
Fourier transformation and HSGPs for streamlit app by @timbo112711 in #1898
Add usage examples and documentation to MMM modules by @cetagostini in #1895
Assign coords to multidimensional fit_data by @PabloRoque in #1902

Add callback tracking to budget optimizer by @cetagostini in #1829
Cosmetic changes to #1829 by @PabloRoque in #1830
Add support for time-based budget distribution in optimizer by @cetagostini in #1841
fix(clv): Improve validation for missing columns in CLVModel by @aaron1-z in #1851
Adding arguments to model builder by @cetagostini in #1867
Add causal graph support to MMM with DAG serialization by @cetagostini in #1882
Refactor ModelBuilder into smaller classes by @ColtAllen in #1870
Update requirements.txt [StreamlitApp] by @juanitorduz in #1900
fix mypy overide by @juanitorduz in #1901
Updates Streamlit App Requirements by @timbo112711 in #1903
Multidimensional support in plot_sensitivity_analysis by @PabloRoque in #1886
Minor convenience to override model_kwargs in build_mmm_from_yaml by @PabloRoque in #1907
Normalize gaussian basis by @PabloRoque in #1912

Full Changelog: 0.15.1...0.16.0