Hypothesis Testing on sales data based on ordinary least squares regression .
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Rebate offers, Advertising spending and seasonality were used to model the sales prediction of a product .Diminishing returns , effects of interaction among variables were also studied . 'nlminb' routine was used to optimize the parameters and hypothesis testing was done to gain insights.
muthu-tech/Regression-Modelling-in-R
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Rebate offers, Advertising spending and seasonality were used to model the sales prediction of a product .Diminishing returns , effects of interaction among variables were also studied . 'nlminb' routine was used to optimize the parameters and hypothesis testing was done to gain insights.
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