How to setup a conversion

Conversion are Managed in the Systemconfiguration of the Magento Admin Panel. Here is a short step by step guide on setting up a checkout success conversion.

1. Go to System -> Configuration in the Magento admin panel.
2. Click on the Google API tab on the left side under Sales
3. Open the "Google AdWords - Coversion Tracking"
4. Set "Enable" to "Yes"
5. Select a language for "Conversion Language"
6. Select a notification format. According to google, this will handle how the customer is notified that his action is tracked.
7. Enter a background color that will be used by snippets added from google. This must be in HTML/CSS (hex rgb) notation without #. (e.g. ffffff - which is white)
8. Click the "Add" button behind "Conversions"
9. Select "Onepage Checkout Success" in the "Page" Field
10. Enter your Tracking ID and your Tracking Label
11. Select "yes" in the "Submit Order Value" field.
12. Click "Save Config"