Driven client revenue and operational efficiency.
Key Contributions:
Backend & Architecture: Built robust backend systems (PHP, Symfony, MySQL) and scalable, message-driven architectures using RabbitMQ to handle large-scale data processing for ad optimization.
Cloud Infrastructure: Managed the company's entire infrastructure on AWS, ensuring high availability, security, and performance. Implemented monitoring and troubleshooting with Kibana.
Data & Tracking: Configured advanced digital tracking and analytics solutions with Google Tag Manager (GTM) to ensure accurate campaign measurement.
Featured Projects:
MLAO (Machine Learning Ads Optimizator): Led the creation of a platform to manage and optimize ad campaigns by mass-generating ad variants, which significantly boosted performance and ROI.
Feedest: Developed a system to optimize product catalogs and automate the generation of dynamic ad creatives, directly increasing revenue and reducing manual campaign management hours.
ScoreMyAds: Built a tool to analyze and score digital ad quality across Google Ads, Meta, and Twitter, providing actionable insights to improve creative effectiveness.
