Add tone of voice and definitions to the style guide

STYLE_GUIDE.md

@@ -82,3 +82,24 @@ MyAlgorithm(argOne, argTwo):
     - Let {something} be {true}.
 - Return {something}.
 ```
+
+## Definitions
+
+For important terms, use [Spec Markdown definition paragraphs](https://spec-md.com/#sec-Definition-Paragraph).
+
+Definition paragraphs start with `::` and addsthe matching italicized term to the
+[specification index](https://spec.graphql.org/draft/#index), making it easy to
+reference them.
+
+## Tone of voice
+
+The GraphQL specification is a reference document and should use neutral and
+descriptive tone of voice.
+
+Favor the present tense. The present tense is usually clearer and shorter:
+
+✅ Present: The client then sends a request to the server.
+❌ Future: The client will then send a request to the server.
+
+Avoid repetition. Repetition adds more cognitive load and possibilities for different
+parts of the specification to diverge in their meaning.