Preparing a Marketing strategy for an online grocery store by analysing their sales patterns using Python.
I'm analysing the fictitious data of Instacart, an online grocery store that operates through an app. Instacart already has very good sales, but they want to uncover more information about their sales patterns. I've performed an initial data and exploratory analysis of some of their data in order to derive insights and suggest marketing strategies for better segmentation based on the provided criteria.
- Python
- Data wrangling
- Data merging
- Deriving variables
- Grouping data
- Aggregating data
- Reporting in Excel
- Population flows
Data Citation: “The Instacart Online Grocery Shopping Dataset 2017”, Accessed from https://www.instacart.com/datasets/grocery-shopping-2017
Data dictionary: https://github.com/dheepika-chokkalingam/Online_Grocery_Store_Analysis_Using_Python/blob/main/Data_Dictionary.md
Analysis/Visualizations: https://github.com/dheepika-chokkalingam/Online_Grocery_Store_Analysis_Using_Python/tree/main/03%20Analysis/Visualizations