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Project: Module 5 Practical Application Example 1

Author: Vijay Chaganti

Dataset information

Imagine driving through town and a coupon is delivered to your cell phone for a restaurant near where you are driving. Would you accept that coupon and take a short detour to the restaurant? Would you accept the coupon but use it on a subsequent trip? Would you ignore the coupon entirely? What if the coupon was for a bar instead of a restaurant? What about a coffee house? Would you accept a bar coupon with a minor passenger in the car? What about if it was just you and your partner in the car? Would weather impact the rate of acceptance? What about the time of day?

Given dataset has 12684 entries with 26 columns

Data Source: https://github.com/chagantvj/PracticalApplicationM5/blob/main/coupons.csv

Python Code: https://github.com/chagantvj/PracticalApplicationM5/blob/main/VijayChaganti_Module5_Practical_Example1.ipynb

Note: There are no errors in the code, but FutureWarning due to usage of replace=inplace option.

Date Understanding and Cleaning

Total entries for each column of the data frame is 12684.

There is some data missing for Columsn car, Bar, CoffeeHouse, CarryAway, RestaurantLessThan20 and Restaurant20To50.

Column non-null-entries
car 108 (almost all entries null and can be ignored )
Bar 12577 (null data is filled with the mode() of this column)
CoffeeHouse 12467 (null data is filled with the mode() of this column)
CarryAway 12533 (null data is filled with the mode() of this column)
RestaurantLessThan20 12554 (null data is filled with the mode() of this column)
Restaurant20To50 12495 (null data is filled with the mode() of this column)

Used below code to cleanup and process data

data['Bar'].replace('', np.nan, inplace=True)
data['CoffeeHouse'].replace('', np.nan, inplace=True)
data['CarryAway'].replace('', np.nan, inplace=True)
data['RestaurantLessThan20'].replace('', np.nan, inplace=True)
data['Restaurant20To50'].replace('', np.nan, inplace=True)

Bar_mode_value = data['Bar'].mode()[0]
CoffeeHouse_mode_value = data['CoffeeHouse'].mode()[0]
CarryAway_mode_value = data['CarryAway'].mode()[0]
RestaurantLessThan20_mode_value = data['RestaurantLessThan20'].mode()[0]
Restaurant20To50_mode_value = data['Restaurant20To50'].mode()[0]

data['Bar'].fillna(data['Bar'].mode()[0], inplace=True)
data['CoffeeHouse'].fillna(data['CoffeeHouse'].mode()[0], inplace=True)
data['CarryAway'].fillna(data['CarryAway'].mode()[0], inplace=True)
data['RestaurantLessThan20'].fillna(data['RestaurantLessThan20'].mode()[0], inplace=True)
data['Restaurant20To50'].fillna(data['Restaurant20To50'].mode()[0], inplace=True)


Coupons Accepted vs Rejected from the entire data set

image



Type of Coupons

Total 2017 Bar Coupons are present in dataset

image



Total Bar coupons Accepted vs Rejected

Total 817 Bar Coupons are Accepted which is approximately 41% as shown in below pie chart image



Accepted drivers went to Bar

Drivers who never whent to Bar and who went less than 3 times have accepeted coupons compared to rest who went more than 3 times per month

image

never -- 0 times to bar

less1 -- Not gone to Bar

1~3 -- Going to bar more than 1 and lessthan 3

4~8 -- Going to bar more than 4 and lessthan 8

gt8 -- Going to bar more than 8



Drivers went to Bar more than once a month based on Age

image

Acceptance ratio is more for age group os less than 21 years compared to higher age group



Drivers with no kids as passenger & Occupation other than farming,fishing,or forestry VS All Others

Acceptance rate between drivers who go to bars more than once a month and had passengers that were not a kid and had occupations other than farming, fishing, or forestry to all others (added this last statement "to all others" for clarity)

image

Drivers with no kids as passengers and whose occupation is not farming, fishing and forestry has almost equal acceptance ratio compared to all other categories of occupation together and all categories of passengers except kids.



Acceptance Rate for different categories of Drivers

Compare the acceptance rates between those drivers who:

Cat1 - go to bars more than once a month, had passengers that were not a kid, and were not widowed

Cat2 - go to bars more than once a month and are under the age of 30

Cat3 - go to cheap restaurants more than 4 times a month and income is less than 50K

image

Acceptance ration by Category1 drivers who goes to bar more than once with no passenger kids and are not widow is higher compared to category3 followed by category1

Category3 who are less income drivers compared to category1 and category3 acceptance ration is less which is the obvious that they may not willingto spend on Bar and other recreations



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