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Darnell Andries edited this page Jul 25, 2024 · 232 revisions

Privacy Preserving Product Analytics Metrics

This is a human-readable list of product analytics metrics collected. The list of metrics collected can also be found in the source code. The analytics reported are not exact numbers, but are collected into aggregate "buckets" or histograms. The process for this aggregation can also be verified in the source code.

General information about P3A can be found on our support page.

Encoding Parameters

Metric reports encoded using the STAR protocol use an aggregation threshold of 50 for each layer.

Submission of STAR-encoded reports is controlled by the BraveP3AConstellation feature flag added in 1.52 and enabled by default in 1.62. Parallel submission of metrics without STAR is suppressed by the BraveP3ATypicalJSONDeprecation feature flag for weekly-cadence questions and BraveP3AOtherJSONDeprecation for others, added in 1.62.

Current Metrics

[D] = supported on Desktop (merged and enabled in 1.1.x)

[A] = supported on Android (merged in 1.19.x and enabled in 1.20.x)

[iOS] = supported on iOS (merged and enabled in 1.46.x)

Q1: How long has the browser been active for in the past day?

Brave.Uptime.BrowserOpenTime.2 [D] [A]

  1. 30 minutes or less
  2. 31 minutes - 1 hour
  3. 1 - 2 hours
  4. 2 - 3 hours
  5. 3 - 5 hours
  6. 5 - 7 hours
  7. 7 - 10 hours
  8. More than 10 hours

Q2: Have you made Brave your default browser?

_Brave.Core.IsDefault_ [D]

  1. No
  2. Yes

Q3: What was the last screen that you viewed during the browser onboarding process?

Brave.Welcome.InteractionStatus.2 [D]

  1. Only viewed the welcome screen, performed no action
  2. Viewed the profile import screen
  3. Viewed the diagnostic/analytics consent screen
  4. Finished the onboarding process

Q4: Did you import settings and bookmarks, and if so from where?

Brave.Importer.ImporterSource.2 [D]

  1. Did not import
  2. Imported from Brave
  3. Imported from Chrome
  4. Imported from Firefox
  5. Imported from Bookmarks HTML
  6. Imported from Safari (answer only possible on macOS)

Q5: How many bookmarks do you have?

Brave.Core.BookmarkCount [D] [A] [iOS]

  1. 0-5
  2. 6-20
  3. 21-100
  4. 101-500
  5. 501-1000
  6. 1001-5000
  7. 5001-10000
  8. More than 10000

Q6: How many open windows do you have?

Brave.Core.WindowCount.2 [D]

  1. 0
  2. 1
  3. 2-5
  4. 6+

Q7: How many open tabs do you have?

Brave.Core.TabCount [D] [A] [iOS]

  1. 1
  2. 2-5
  3. 6-10
  4. 11-50
  5. 50+

Q8: What has been your interaction with the shields icon?

Brave.Shields.UsageStatus [D]

  1. Never clicked on shields icon
  2. Clicked on it, but never made a change
  3. Clicked on it, shut off shields for one or more sites
  4. Clicked on it, changed Shields defaults or per-site shield settings in addition to (or in place of) shutting off shields on one or more sites

Q9: Have you ever used a private window?

Brave.Core.LastTimeIncognitoUsed [D]

  1. Used in last 24h
  2. Used in last week but not 24h
  3. Used in last 28 days but not week
  4. Ever used but not in last 28 days
  5. Never used

Q10: Have you ever used a Tor private window?

Brave.Core.TorEverUsed [D]

  1. Yes
  2. No

Q12: How much BAT, excluding grants, is in your wallet?

Brave.Rewards.WalletBalance.3 [D] [A]

  1. No wallet created
  2. Wallet created, rewards disabled
  3. Zero BAT, excluding grants
  4. 1-9 BAT, excluding grants
  5. 10-50 BAT, excluding grants
  6. Over 50 BAT, excluding grants~~

Q13: If you’re a Brave Rewards user with a custodial account linked, is your Auto-Contribute feature ON?

Brave.Rewards.AutoContributionsState.3 [D] [A] 0. No

  1. Yes

Q15: Have you enabled sync?

Brave.Sync.Status [D]

  1. No
  2. Sync enabled with two devices
  3. Sync enabled more than two devices

Q16: How many extensions have you installed?

Brave.Core.NumberOfExtensions (only queried on program start) [D]

  1. None
  2. One extension
  3. Two to four extensions
  4. Five or more extensions

Q18: How many weekly questions did the browser send in the previous week?

Brave.P3A.SentAnswersCount [D] [A]

  1. None
  2. Between 1 and 4
  3. Between 5 and 9
  4. 10 or more

Q19: How many times did you search last week?

Brave.Omnibox.SearchCount.3 [D] Note: we count only omnibox events that trigger a search.

  1. Never
  2. 1 to 5 times
  3. 6 to 10 times
  4. 11 to 20 times
  5. 21 to 50 times
  6. 51 to 100 times
  7. 101 to 500 times
  8. More than 500 times

Q20: Which is your currently selected search engine?

Brave.Search.DefaultEngine.4 [D] [A] [iOS]

  1. Other
  2. Google
  3. DuckDuckGo
  4. Startpage
  5. Bing
  6. Qwant
  7. Yandex
  8. Ecosia
  9. Brave Search

Q21: How much data did Brave save you last week?

Note: this is based on a predictive algorithm running strictly client-side

Brave.Savings.BandwidthSavingsMB [D] [A] [iOS]

  1. 0
  2. >0-50mb
  3. 51-100mb
  4. 101-200mb
  5. 201-400mb
  6. 401-700mb
  7. 701-1500mb
  8. more than 1501mb

Q22: Is crash reporting enabled?

Note: Records the corresponding preference ("Help improve Brave's features and performance ") state during a startup.

Brave.Core.CrashReportsEnabled [D] [A]

  1. no
  2. yes

Q23: Have you used SpeedReader?

Brave.SpeedReader.Enabled [D]

  1. Never Used
  2. Used but not recently (in reporting interval)
  3. Used within the last week

Q24: Number of times user clicked on SpeedReader button to toggle the feature?

Brave.SpeedReader.ToggleCount [D]

  1. 0
  2. 1-5
  3. 5-10
  4. 10-20
  5. 20-30
  6. 30+

Q25: In the past week, what was the highest amount of New Tab Pages created in a day?

Brave.NTP.NewTabsCreated.3 [D] [A] [iOS]

  1. 0
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5-8
  7. 9-15
  8. 16+

Q26: Is the sponsored new tab page option enabled?

Brave.NTP.SponsoredImagesEnabled [D] [A] [iOS]

  1. Disabled
  2. Enabled

Q27: In the past week, on the day where you created the most tabs, how many of the New Tab Pages were sponsored?

Brave.NTP.SponsoredNewTabsCreated.2 [D] [A] [iOS]

  1. 0%
  2. > 0% and < 10%
  3. 10% to < 20%
  4. 20% to < 30%
  5. 30% to < 40%
  6. 40% to < 50%
  7. 50% or more

Q28: On the New Tab Page, did you click the Customize Settings icon?

Brave.NTP.CustomizeUsageStatus.2 [D]

  1. No
  2. Yes, but I didn't make any changes
  3. Yes, and I did make a change

Q29: Is IPFS Companion installed?

Brave.IPFS.IPFSCompanionInstalled [D]

  1. No
  2. Yes

Q30: How many lifetime times are IPFS detection prompts shown without installing

Brave.IPFS.DetectionPromptCount [D]

  1. 0 times
  2. 1 time
  3. 2-5 times
  4. 5+ times or more

Q30: How does IPFS resolve ipfs/ipns protocol?

Brave.IPFS.GatewaySetting [D]

  1. Ask
  2. Gateway
  3. Local Node
  4. Disabled

Q31: How long did the daemon run?

Brave.IPFS.DaemonRunTime [D]

  1. 0-5min
  2. 5-60min
  3. 1h-24h
  4. 24h+

Q32: Have you ever used Brave Today?

Brave.Today.HasEverInteracted [D]

  1. Yes

Q33: How many times did you use Brave Today in the last week that Brave Today was used?*

Brave.Today.WeeklySessionCount [D] [iOS]

  1. Never
  2. Once
  3. 2-3 times
  4. 4-7 times
  5. 8-12 times
  6. 13-18 times
  7. 19-25 times
  8. 26+ times

* Refers to the issue whereby stats won't be reset or updated if the corresponding feature is not used in the next time period.

Q36: Was reset sync progress marker procedure ever done?

Brave.Sync.ProgressTokenEverReset [D] [A]

  1. 0-Normal reset of progress marker due to 7th failure
  2. 1-Reset progress marker due to 7th failure happening twice in a row in less than 30 minutes

Q37: Have you used the wallet in this month?

Brave.Wallet.UsageMonthly [D] [A]

  1. Yes

Q38: How you used the wallet this week?

Brave.Wallet.UsageWeekly [D] [A]

  1. Yes

Q39: How you used the wallet in the past day?

Brave.Wallet.UsageDaily [D] [A]

  1. Yes

Q40: Did you switch search engines this week, and if so from what to what?

Brave.Search.SwitchEngine [D] [A] [iOS]

  1. No
  2. Yes, from Brave to Google
  3. Yes, from Brave to DuckDuckGo
  4. Yes, from Brave to Other
  5. Yes, from Google to Brave
  6. Yes, from DuckDuckGo to Brave
  7. Yes, from Other to Brave
  8. Yes, from Other to Other

Q42: Has the Wallet keyring been created?

Brave.Wallet.KeyringCreated [D] [A]

  1. No
  2. Yes

Q44: Was the IPFS local node installed? If so, is it still used?

Brave.IPFS.LocalNodeRetention [D] [A]

  1. Never installed
  2. Installed, in use
  3. Installed, but disabled

Q45: If you have rewards enabled, which ad types do you have enabled?

Brave.Rewards.AdTypesEnabled [D] [A]

  1. None
  2. NTP only
  3. Push only
  4. NTP + Push

Q46: What is the global ad blocking shields setting?

Brave.Shields.AdBlockSetting [D] [A] [iOS]

  1. Disabled
  2. Standard
  3. Aggressive

Q47: What is the global fingerprinting shields setting?

Brave.Shields.FingerprintBlockSetting [D] [A] [iOS]

  1. Disabled
  2. Standard
  3. Aggressive

Q48: How many external feeds did you add last week?

Brave.Today.WeeklyAddedDirectFeedsCount [D] [A] [iOS]

  1. None
  2. 1 feed
  3. 2 feeds
  4. 3 feeds
  5. 4 feeds
  6. 5 feeds
  7. 6 to 10 feeds
  8. More than 10 feeds

Q49: As a Brave News user this month, how many external feeds do you have in total?

Brave.Today.DirectFeedsTotal.3 [D] [A] [iOS]

  1. 0
  2. 1
  3. 2-4
  4. 5-8
  5. 9-13
  6. 14+

Q50: How many Brave News cards did you view in the past week?

Brave.Today.WeeklyTotalCardViews [D] [A] [iOS]

  1. None
  2. 1
  3. 2 to 10
  4. 11 to 20
  5. 21 to 40
  6. 41 to 80
  7. 81 to 100
  8. 101 or more

Q51: On how many domains has the user set the adblock setting to be lower (block less) than the default?

Brave.Shields.DomainAdsSettingsBelowGlobal [D] [A] [iOS]

  1. 0
  2. 1-5
  3. 6-10
  4. 11-20
  5. 21-30
  6. 31+

Q52: On how many domains has the user set the adblock setting to be higher (block more) than the default?

Brave.Shields.DomainAdsSettingsAboveGlobal [D] [A] [iOS]

  1. 0
  2. 1-5
  3. 6-10
  4. 11-20
  5. 21-30
  6. 31+

Q53: On how many domains has the user set the FP setting to be lower (block less) than the default?

Brave.Shields.DomainFingerprintSettingsBelowGlobal [D] [A] [iOS]

  1. 0
  2. 1-5
  3. 6-10
  4. 11-20
  5. 21-30
  6. 31+

Q54: On how many domains has the user set the FP setting to be higher (block more) than the default?

Brave.Shields.DomainFingerprintSettingsAboveGlobal [D] [A] [iOS]

  1. 0
  2. 1-5
  3. 6-10
  4. 11-20
  5. 21-30
  6. 31+

Q55: As an opted in Brave News user, when was the last time I used Brave News?

Brave.Today.LastUsageTime [D] [A] [iOS]

  1. Within the last 6 days
  2. 7 - 13 days ago
  3. 14 - 20 days ago
  4. 21 - 27 days ago
  5. 28 - 59 days ago
  6. 60 days ago or more

Q56: As an opted in Brave News user, how many days did I use Brave News in the last 30 days?

Brave.Today.DaysInMonthUsedCount [D] [A] [iOS]

  1. 0 days
  2. 1 day
  3. 2 days
  4. 3 to 5 days
  5. 6 to 10 days
  6. 11 to 15 days
  7. 16 to 20 days
  8. More than 20 days

Q57: As a first time user of Brave News this week, did I return again to use it during the first 7 day period?

Brave.Today.NewUserReturning [D] [A] [iOS]

  1. I have never used Brave News
  2. I have used Brave News, but I'm not a first time Brave News user this week
  3. I'm a first time Brave News user this week but, no, I did not return the rest of the week
  4. I'm a first time Brave News user this week and, yes, I returned and used it again the following day
  5. I'm a first time Brave News user this week and, yes, I returned and used it again this week but not the following day

Q58: Did the participant in Group A click on the promo and did they switch their default engine to Brave Search?

Brave.Search.Promo.Button [D]

  1. No, No
  2. Yes, No
  3. No, Yes
  4. Yes, Yes

Q59: Did the participant in Group A/B/C/D click on the promo and did they switch their default engine to Brave Search?

Brave.Search.Promo.BannerA Brave.Search.Promo.BannerB Brave.Search.Promo.BannerC Brave.Search.Promo.BannerD Brave.Search.Promo.DDGBannerA Brave.Search.Promo.DDGBannerB Brave.Search.Promo.DDGBannerC Brave.Search.Promo.DDGBannerD [D]

  1. No, No
  2. Yes, No
  3. No, Yes
  4. Yes, Yes

Q60. As a first time user of Brave Wallet this week, did I return again to use it during the first 7 day period?

Brave.Wallet.NewUserReturning [D] [A]

  1. I have never used Brave Wallet
  2. I have used Brave Wallet, but I'm not a first time Brave Wallet user this week
  3. I'm a first time Brave Wallet user this week but, no, I did not return the rest of the week
  4. I'm a first time Brave Wallet user this week and, yes, I returned and used it again the following day
  5. I'm a first time Brave Wallet user this week and, yes, I returned and used it again this week but not the following day

Q62. Did the participant in Group C click on the promo and did they switch their default engine to Brave Search?

Brave.Search.Promo.NewTabPage [D] [A]

  1. No, No
  2. Yes, No
  3. No, Yes
  4. Yes, Yes

Q63. As a Brave VPN user, when was the last time I enabled the Brave VPN?

Brave.VPN.LastUsageTime [D] [A] [iOS]

  1. Within the last 6 days
  2. 7 - 13 days ago
  3. 14 - 20 days ago
  4. 21 - 27 days ago
  5. 28 - 59 days ago
  6. 60 days ago or more

Q64. As Brave VPN user, how many different days did I enable the Brave VPN in the last 30 days?

Brave.VPN.DaysInMonthUsed [D] [A] [iOS]

  1. 0 days
  2. 1 day
  3. 2 days
  4. 3 to 5 days
  5. 6 to 10 days
  6. 11 to 15 days
  7. 16 to 20 days
  8. More than 20 days

Q65. As a first time user of the Brave VPN this week, did I enable it again the following day?

Brave.VPN.NewUserReturning [D] [A] [iOS]

  1. I have never enabled the Brave VPN
  2. I have enabled the Brave VPN, but I'm not a first time Brave VPN user this week
  3. I'm a first time Brave VPN user this week but, no, I did not enable the Brave VPN the rest of the week
  4. I'm a first time Brave VPN user this week and, yes, I did enable it again the following day
  5. I'm a first time Brave VPN user this week and, yes, I enabled it again this week but not the following day

Q66. Do you have Web Discovery Project enabled?

Brave.Search.WebDiscoveryEnabled [D]

  1. No
  2. Yes

Q68. If you have viewed the cookie consent block prompt, how did you react?

Brave.Shields.CookieListPrompt [D] [A] [iOS]

  1. Have not seen the prompt
  2. Have seen the prompt, but did not react
  3. Clicked "No thanks" on the prompt
  4. Clicked "Block cookie notices" on the prompt

Q69. Do you have cookie consent notice blocking enabled?

Brave.Shields.CookieListEnabled [D] [A] [iOS]

  1. No
  2. Yes

Q70. What is your preferred Ethereum/Solana provider?

Brave.Wallet.EthProvider.4 and Brave.Wallet.SolProvider.2 [D]

  1. None, because no wallet is setup
  2. None, because the default provider setting is set to "Extensions (no fallback)"
  3. Brave Wallet (wallet is setup, no installed extension; setting is "Extensions (Brave Wallet fallback)")
  4. Brave Wallet (wallet is setup, an extension may potentially be installed but cannot override native provider; setting is "Brave Wallet")
  5. Third-party extension (not overriding a setup Brave Wallet; setting is most likely "Extensions (Brave Wallet fallback)", but could be "Extensions (no fallback)")
  6. Third-party extension (overriding a setup Brave Wallet; setting is "Extensions (Brave Wallet fallback)")

Q71. How many pages did you load in the past week?

Brave.Core.PagesLoaded.2 [D] [A] [iOS]

  1. 0 pages
  2. 1-10
  3. 11-50
  4. 51-100
  5. 101-500
  6. 501-1000
  7. Greater than 1000 pages

Q72. How many unique domains did you load in the past week?

Brave.Core.DomainsLoaded [D] [A]

  1. 0 domains
  2. 1-4
  3. 5-10
  4. 11-30
  5. 31-50
  6. 51-100
  7. Greater than 100 domains

Q73. If you have ever sent a transaction, have you sent one in the past 7 days?

Brave.Wallet.EthTransactionSent, Brave.Wallet.SolTransactionSent, Brave.Wallet.BtcTransactionSent, Brave.Wallet.ZecTransactionSent and Brave.Wallet.FilTransactionSent [D] [A]

  1. No
  2. Yes

Q74. As an active ETH/SOL/FIL/BTC/ZEC user (that currently has an active account, or previously has had one), how many accounts do you have with a non-zero balance?

Brave.Wallet.ActiveEthAccounts, Brave.Wallet.ActiveSolAccounts and Brave.Wallet.ActiveFilAccounts, Brave.Wallet.ActiveBtcAccounts, Brave.Wallet.ActiveZecAccounts [D] [A]

  1. 0 accounts
  2. 1 account
  3. 2 accounts
  4. 3 accounts
  5. 4-7 accounts
  6. 8+ accounts

Q75. As a Brave Wallet user, when was the last time I unlocked the wallet?

Brave.Wallet.LastUsageTime [D] [A]

  1. Within the last 6 days
  2. 7 - 13 days ago
  3. 14 - 20 days ago
  4. 21 - 27 days ago
  5. 28 - 59 days ago
  6. 60 days ago or more

Q76. What menu functionality group do you use the most?

Brave.Toolbar.FrequentMenuGroup [D]

  1. Tab & window actions (new tab/new window)
  2. Brave features (Wallet, Rewards, Sync)
  3. Browser views (History, Bookmarks, Extensions, Settings)

Q77. How often is the menu triggered and dismissed without an action taken in the past week?

Brave.Toolbar.MenuDismissRate [D]

  1. Menu was not opened in the past week
  2. Less than 25% (exclusive) of opens
  3. Between 25% (inclusive) and 50% (exclusive) of opens
  4. Between 50% (inclusive) and 75% (exclusive) of opens
  5. More than 75% of opens

Q78. How many times was the menu opened in the past 7 days?

Brave.Toolbar.MenuOpens [D] [iOS]

  1. 0
  2. 1-5
  3. 6-15
  4. 16-29
  5. 30-49
  6. 50+

Q79. As a rewards or non-rewards user, how many News ads have I viewed in the past 7 days?

Brave.Today.RewardsAdViews or Brave.Today.NonRewardsAdViews [D] [A] [iOS]

  1. 0
  2. 1
  3. 2-4
  4. 5-12
  5. 13-20
  6. 21-40
  7. 41-80
  8. 81+

Q80. How many days did you use the browser in the previous ISO week?

Brave.Core.WeeklyUsage [D] [A] [iOS]

  1. 0 days
  2. 1 day
  3. 2 days
  4. 3 days
  5. 4 days
  6. 5 days
  7. 6 days
  8. 7 days

Q81. If you enabled ads today, how many hours after browser installation did you enable ads?

Brave.Rewards.EnabledInstallationTime [D] [A]

  1. Less than an hour
  2. 1 hour or more, less than 12 hours
  3. 12 hours or more, less than 24 hours
  4. 24 hours or more, less than 72 hours
  5. 72 hours or more

Q82. If you enabled rewards this week, how did you enable it?

Brave.Rewards.EnabledSource [D]

  1. Inline tip button
  2. BAT icon in the address bar
  3. Rewards card on NTP

Q83. If rewards are disabled, did you click on the inline [Tip] button this week?

Brave.Rewards.InlineTipTrigger [D]

  1. Yes

Q84. If rewards are disabled, did you click on the BAT icon in the URL this week?

Brave.Rewards.ToolbarButtonTrigger [D]

  1. Yes

Q85. If you have Brave Rewards enabled with a custodial account connected, how many tips did you make in the past 30 days (monthly and one-time tips combined)? Monthly tips count so long as they are still in your monthly tips list, even if they do not go through.

Brave.Rewards.TipsSent.2 [D] [A]

  1. 0 tips
  2. 1 tip
  3. 2-3 tips
  4. 4+ tips

Q86. If you are opted into sync, how many objects are synced?

Brave.Sync.SyncedObjectsCount.2 [D] [A]

  1. 0 - 1000
  2. 1001 - 10000
  3. 10001 - 49000
  4. 49001+

Q87. If you are opted into sync, which types are enabled in Sync?

Brave.Sync.EnabledTypes [D] [A]

  1. No types or only Bookmarks
  2. Only Bookmarks + History
  3. More than (Bookmarks + History) but less than (Sync All)
  4. All types

Q88. As a user that used Playlist at least once, when was the last time I used or added content to Brave Playlist?

Brave.Playlist.LastUsageTime [D] [A]

  1. 0 - 6 days ago (less than a week)
  2. 7 - 13 days ago (one week ago or more)
  3. 14 - 20 days ago (two weeks ago or more)
  4. 21 - 27 days ago (three weeks ago or more)
  5. 28 - 59 days ago (four weeks ago or more)
  6. 60 days ago or more (two months ago or more)

Q89. As a first-time user of Brave Playlist this week, did I return again to use or add content to Brave Playlist during the first 7-day period?

Brave.Playlist.NewUserReturning [D] [A]

  1. I have used Brave Playlist, but I'm not a first-time Brave Playlist user this week
  2. I'm a first-time Brave Playlist user this week but, no, I did not return the rest of the week
  3. I'm a first-time Brave Playlist user this week and, yes, I returned and used it again the following day
  4. I'm a first-time Brave Playlist user this week and, yes, I returned and used it again this week but not the following day

Q90. As a user that used Playlist this week, how many days did I use or add content to Brave Playlist in the past 7 days?

Brave.Playlist.UsageDaysInWeek [D] [A]

  1. 1 to 2 days
  2. 3 to 4 days
  3. 5 to 6 days
  4. 7 days

Q91. As a new user of Playlist this week, how long did it take for new Brave users to use Playlist for the first time?

Brave.Playlist.FirstTimeOffset [D] [A]

  1. Less than 1 day
  2. 1 - 6 days
  3. 7 - 13 days
  4. 14 - 20 days
  5. 21 - 27 days
  6. Longer than 27 days

Q92. How many profiles do you have?

Brave.Core.ProfileCount [D]

  1. 1
  2. 2
  3. 3
  4. 4-5
  5. 6+

Q93. If you changed your News opt-in status today, what did you change it to?

Brave.Today.IsEnabled [D] [A]

  1. Disabled
  2. Enabled

Q94. Did you use Brave News this month?

Brave.Today.UsageMonthly [D] [A] [iOS]

  1. Yes

Q95. Did you use Brave News in the past day?

Brave.Today.UsageDaily [D] [A] [iOS]

  1. Yes

Q96. Did you use the browser this month?

Brave.Core.UsageMonthly [D] [A] [iOS]

  1. Yes

Q97. Did you use the browser in the past day?

Brave.Core.UsageDaily [D] [A] [iOS]

  1. Yes

Q98. If you accessed the Wallet onboarding page this week, where did you stop in the onboarding process?

Brave.Wallet.OnboardingConversion.3 [D] [A]

  1. Viewed onboarding splash
  2. Between "Legal stuff" and "Create password"
  3. During "recovery phrase" steps
  4. Completed onboarding after completing "recovery phrase" steps
  5. Completed onboarding after skipping "recovery phrase" steps

Q99. If you created a wallet within the last week, did you make a deposit this week?

Brave.Wallet.NewUserBalance [D] [A]

  1. Yes

Q100: Do you have iOS display zoom enabled?

Brave.Accessibility.DisplayZoomEnabled [iOS]

  1. No
  2. Yes

Q101: Which location Bottom bar being used?

Brave.General.BottomBarLocation [iOS]

  1. Top
  2. Bottom

Q102: How many times did you use reader mode in the last 7 days?

Brave.ReaderMode.NumberReaderModeActivated [iOS]

  1. 0
  2. 1-5
  3. 6-20
  4. 21-50
  5. 51+

Q103: What is the document directory size in MB?

Brave.Core.DocumentsDirectorySizeMB [iOS] 0. 0-50

  1. 50-200
  2. 200-500
  3. 500-1000
  4. 1000+

Q104: Do you have privacy report enabled?

Brave.PrivacyHub.IsEnabled [A]

  1. Yes

Q105: If you opened privacy report in the past 30 days, how many times did you open it?

Brave.PrivacyHub.Views [A]

  1. 1
  2. 2-10
  3. 11-20
  4. 21+

Q106: As a user with vertical tabs enabled, what is the max amount of open tabs this week?

Brave.VerticalTabs.OpenTabs [D]

  1. 1
  2. 2-5
  3. 6-10
  4. 11-50
  5. 51+

Q107: As a user with vertical tabs enabled and had at least one pinned tab this week, what is the max amount of pinned tabs this week?

Brave.VerticalTabs.PinnedTabs [D]

  1. 1-2
  2. 3-5
  3. 6+

Q108: As a user with vertical tabs mode enabled and had at least one tab group this week, what is the max amount of tab groups this week?

Brave.VerticalTabs.GroupTabs [D]

  1. 1-2
  2. 3-5
  3. 6+

Q109: Do you have Leo enabled?

Brave.AIChat.Enabled.2 [D] [A]

  1. Yes, as a free user
  2. Yes, as a premium user

Q110: Did you use Leo in the past day?

Brave.AIChat.UsageDaily.2 [D] [A]

  1. Yes, as a free user
  2. Yes, as a premium user

Q111: If you used Leo in the past week, how many chats did you engage in during the period?

Brave.AIChat.ChatCount [D] [A]

  1. 1
  2. 2 to 5
  3. 6 to 10
  4. 11 to 20
  5. 21 to 50
  6. More than 50

Q112: If you used Leo in the past week, what was the average amount of prompts per conversation during the period?

Brave.AIChat.AvgPromptCount [D] [A]

  1. 1 to 2
  2. 3 to 5
  3. 6 to 10
  4. 11 to 20
  5. More than 20

Q113: If you viewed the NFT gallery this week, how many NFTs are displayed in the gallery?

Brave.Wallet.NFTCount [D] [A]

  1. 0
  2. 1 - 4
  3. 5 - 20
  4. More than 20

Q114: Did you use the NFT gallery for the first time this week?

Brave.Wallet.NFTNewUser [D] [A]

  1. Yes

Q115: As a user that has used the wallet at least once, do you have NFT discovery enabled?

Brave.Wallet.NFTDiscoveryEnabled [D] [A]

  1. No
  2. Yes

Q116: Do you have the Sidebar setting set to "Always" or "On mouseover"?

Brave.Sidebar.Enabled [D]

  1. Yes

Q117: As a phone user, in the past 7 days, what % of your navigation button actions consist of forward navigation?

Brave.Toolbar.ForwardNavigationAction [iOS]

  1. 0-1%
  2. 1-3%
  3. 3-5%
  4. 5-10%
  5. 10-20%
  6. 20-100%

Q118: If you switched search engines this week from Brave Search to something else, how many queries did you do before switching? (via address bar only)

Brave.Search.QueriesBeforeChurn [D] [A]

  1. 0
  2. 1
  3. 2
  4. 3-5
  5. 6-10
  6. 11-20
  7. 21-40
  8. More than 40

Q119: If you have secure DNS enabled, what setting are you using?

Brave.DNS.SecureSetting [D] [A]

  1. Current service provider
  2. Predefined / custom provider

Q120: If your secure DNS setting is set to "current service provider" and at least one DNS request was auto-upgraded in the past week, what percent of queries were made over DoH in the past week?"

Brave.DNS.AutoSecureRequests.2, Brave.DNS.AutoSecureRequests.Quad9.2, Brave.DNS.AutoSecureRequests.Wikimedia.2 or Brave.DNS.AutoSecureRequests.Cloudflare.2 [D] [A]

  1. 0%
  2. Greater than 0%, less than 5%
  3. Greater than 5%, less than 50%
  4. Greater than 50%, less than 90%
  5. Greater than 90%

Q121: If you are an opted-in Leo user, what % of your Omnibox selections were the Ask Leo option?

Brave.AIChat.OmniboxOpens [D]

  1. None
  2. Less than 1%
  3. Between 1% and 3%
  4. Between 3% and 5%
  5. Between 5% and 10%
  6. Between 10% and 25%
  7. More than 25%

Q122: If you are an opted-in Leo user, and you used the Leo omnibox option in the previous week, did you select the Leo omnibox option proportionally more this week vs last week?

Brave.AIChat.OmniboxWeekCompare [D]

  1. More last week
  2. More this week

Q123: As a first time Leo user, what was your entry point?

Brave.AIChat.AcquisitionSource [D]

  1. Omnibox option
  2. Sidebar

Q124: Do you have Web Discovery Project & notification ads enabled?

Brave.Search.WebDiscoveryAndAds [D]

  1. No
  2. Yes

Q125: Do you have a popular third-party adblock extension installed?

Brave.Extensions.AdBlock [D]

  1. No
  2. Yes

Q126: In the past week, how often are address bar entries/queries performed in new tabs compared to existing tabs?

Brave.Core.LocationNewEntries [A] [iOS]

  1. Less than 25% of total address bar entries performed in new tabs
  2. 25% -50% of total address bar entries performed in new tabs
  3. 50% -75% of total address bar entries performed in new tabs
  4. More than 75% of total address bar entries performed in new tabs

Q127: In the past week, when creating new tabs, how often do you use the [+] button compared to the tab switcher button?

Brave.Core.NewTabMethods [A] [iOS]

  1. Less than 25% of total new tabs created using [+] button
  2. 25% -50% of total new tabs created using [+] button
  3. 50% -75% of total new tabs created using [+] button
  4. More than 75% of total new tabs created using [+] button

Q128: If you triggered the Rewards panel as a non-rewards user or a new Rewards user this week, did you enable Rewards?

Brave.Rewards.MobileConversion [A]

  1. No
  2. Yes

Q129: If you triggered the Rewards panel at least once as a Rewards user in the last 7 days, how many times did you trigger the panel?

Brave.Rewards.MobilePanelCount [A]

  1. 1-5
  2. 6-10
  3. 11-50
  4. 51+

Q130: Did you view the WebTorrent page at least once this week?

Brave.WebTorrent.UsageWeekly [D]

  1. Yes

Q131: How many times have you been presented the Request-OTR interstitial in the past month?

Brave.RequestOTR.InterstitialShown [D]

  1. 0
  2. 1
  3. 2
  4. 3-5
  5. 6-10
  6. 11+

Q132: How many times has the user opted into Request-OTR mode on a site in the past month?

Brave.RequestOTR.SessionCount [D]

  1. 0
  2. 1
  3. 2
  4. 3-5
  5. 6-10
  6. 11+

Q133: If Request-OTR interstitial was shown at least once in the past month, how long did the user view the page, on average?

Brave.RequestOTR.InterstitialDuration [D]

  1. Less than or equal to 5 seconds
  2. Greater than 5, but less than or equal to 10 seconds
  3. Greater than 10, but less than or equal to 15 seconds
  4. Greater than 15, but less than or equal to 30 seconds
  5. Greater than 30, but less than or equal to 60 seconds
  6. Greater than 60 sec

Q134: Did you use Leo this month?

Brave.AIChat.UsageMonthly [D] [A]

  1. Yes, as a free user
  2. Yes, as a premium user

Q135: Did you use Leo this week?

Brave.AIChat.UsageWeekly [D] [A]

  1. Yes, as a free user
  2. Yes, as a premium user

Q136: As a first time user of Brave Leo this week, did I return again to use it during the first 7 day period?

Brave.AIChat.NewUserReturning [D] [A]

  1. I have never used the feature
  2. I have used the feature, but I'm not a first time feature user this week
  3. I'm a first time feature user this week but, no, I did not return the rest of the week
  4. I'm a first time feature this week and, yes, I returned and used it again the following day
  5. I'm a first time feature user this week and, yes, I returned and used it again this week but not the following day

Q137: As an opted in Brave Leo user, when was the last time I used Brave Leo? (reported monthly)

Brave.AIChat.LastUsageTime [D] [A]

  1. Within the last 6 days
  2. 7 - 13 days ago
  3. 14 - 20 days ago
  4. 21 - 30 days ago

Q138: If you are Rewards user who opened the Rewards panel in the past week, how many times did you open it?

Brave.Rewards.DesktopPanelCount [D]

  1. 1-5
  2. 6-10
  3. 11-50
  4. 50+

Q139: If you are Rewards user who opened the Rewards page in the past month, how many times did you open it?

Brave.Rewards.PageViewCount [D] [A]

  1. 1-2
  2. 3-5
  3. 6-10
  4. 11-50
  5. 51+

Q140: What is your primary language? (reported via STAR/Constellation only)

Brave.Core.PrimaryLang [D] [A] [iOS]

See https://github.com/brave/brave-core/blob/master/components/misc_metrics/language_metrics.cc#L26-L210 for an ordered list of answers.

Q141: Do you have a payment method saved in your autofill settings?

Brave.Autofill.PaymentMethodPresent [D] [A]

  1. No
  2. Yes

Q142: How many pages did you reload in the past week?

Brave.Core.PagesReloaded [D] [A]

  1. 0 pages
  2. 1-10
  3. 11-50
  4. 51-100
  5. 101-500
  6. 501-1000
  7. Greater than 1000 pages

Q143: If you have a custom position configured for ads notifications, what area is it in?

Brave.Rewards.CustomNotificationAdPosition [D]

  1. Top left
  2. Top center
  3. Top right
  4. Center left
  5. Center right
  6. Bottom left
  7. Bottom center
  8. Bottom right

Q144: Is it likely that you have made Brave the default browser on iOS?

Brave.IOS.IsLikelyDefault [iOS]

  1. Not enough information
  2. No
  3. Yes

Q145: If you have used Brave News in the last week and clicked on at least one card, how many cards did you click on? (reported weekly, desktop & Android)

Brave.Today.WeeklyTotalCardClicks [D] [A]

  1. 1-2
  2. 3-5
  3. 6 -10
  4. 11-15
  5. 16-20
  6. 21-25
  7. 26+

Q146: If you have clicked on 5 or more cards in the last week, what is the average rank (depth) of the cards you clicked on in the For You/Following feeds? (reported weekly, desktop & Android)

Brave.Today.ClickCardDepth [D] [A]

  1. 1-3 cards deep
  2. 4 to 6 cards deep
  3. 7 to 10 cards deep
  4. 11 to 15 cards deep
  5. 16 to 20 cards deep
  6. 21+

Q147: If you are a monthly active News user, how many channels are you subscribed to? (reported monthly, desktop & Android only)

Brave.Today.ChannelCount.2 [D] [A]

  1. 0
  2. 1
  3. 2-4
  4. 5-8
  5. 9-13
  6. 14+

Q148: If you are a monthly active News user, how many publishers are you subscribed to (excluding direct feeds)? (reported monthly, desktop & Android only)

Brave.Today.PublisherCount.2 [D] [A]

  1. 0
  2. 1
  3. 2-4
  4. 5-8
  5. 9-13
  6. 14+

Q149: If you have used Brave News in the last week and you used the sidebar filter at least once, how many sessions included the usage of the sidebar filters? (reported weekly, desktop only)

Brave.Today.SidebarFilterUsages [D] [A]

  1. 1
  2. 2-4
  3. 5-7
  4. 8-10
  5. 11+

Q150: If you filed a web compatibility report this week, how did you file it?

Brave.Webcompat.UISource [D] [A]

  1. Via the Shields panel
  2. Via the app menu (desktop only)

Q151: If your "upgrade connections to HTTPS" setting is set to "standard" or "strict", how many page requests failed the auto-upgrade to HTTPS this week?

Brave.Core.FailedHTTPSUpgrades.2 [D] [A]

  1. 0%
  2. Above 0%, less than or equal to 0.25%
  3. Above 0.25%, less than or equal to 0.5%
  4. Above 0.5, less than or equal to 1%
  5. Above 1%, less than or equal to 3%
  6. Above 3%, less than or equal to 7%
  7. Greater than 7%

Q152: As a free tier user opted in to Leo, how many times did you use right click actions in the past week?

Brave.AIChat.ContextMenu.FreeUsages and Brave.AIChat.ContextMenu.PremiumUsages [D]

  1. 0
  2. 1
  3. 2
  4. 3 to 5
  5. 6 to 10
  6. 11 to 20
  7. 21 to 50
  8. More than 50

Q153: As a user of Leo Right-click Actions this week, what is the most used action category?

Brave.AIChat.ContextMenu.MostUsedAction [D]

  1. Summarize
  2. Explain
  3. Paraphrase
  4. Create Tagline
  5. Create Social Media Post
  6. Improve
  7. Change Tone
  8. Change Length

Q154: As an opted in Leo user, when was the last time you used the Right-click Actions feature?

Brave.AIChat.ContextMenu.LastUsageTime [D]

  1. Within the last 6 days
  2. 7 - 13 days ago
  3. 14 - 20 days ago
  4. 21 - 30 days ago

Q155: If you are included in the day zero experiment, how long ago did you install the browser?

Brave.DayZero.A.InstallTime or Brave.DayZero.B.InstallTime [D] [A]

Answers range from 0 to 30 days.

Q156: As a "sidebar enabled" experiment participant, do you have Leo enabled?

Brave.AIChat.Enabled.SidebarEnabledA or Brave.AIChat.Enabled.SidebarEnabledB [D]

  1. Yes, as a free user
  2. Yes, as a premium user

Q157: As a "sidebar enabled" experiment participant, did you use Leo in the past day?

Brave.AIChat.UsageDaily.SidebarEnabledA or Brave.AIChat.UsageDaily.SidebarEnabledB [D]

  1. Yes, as a free user
  2. Yes, as a premium user

Q158: As a "sidebar enabled" experiment participant, did you use Leo in the past week?

Brave.AIChat.UsageWeekly.SidebarEnabledA or Brave.AIChat.UsageWeekly.SidebarEnabledB [D]

  1. Yes, as a free user
  2. Yes, as a premium user

Q159: As a "sidebar enabled" experiment participant, did you change the Sidebar settings?

Brave.Sidebar.SettingChange.SidebarEnabledA or Brave.Sidebar.SettingChange.SidebarEnabledB [D]

  1. No
  2. Yes, I changed Show Sidebar to "On mouse over"
  3. Yes, I changed Show Sidebar to "Never"

Q160: Did you temporarily allow/block individual scripts this week?

Brave.Shields.AllowScriptOnce [D]

  1. Yes

Q161: Which extra ad-block filter lists do you have enabled this month?

Brave.Shields.FilterLists [D] [A]

  1. None
  2. One or more hardcoded filter lists
  3. One or more custom filter lists
  4. Both hardcoded & custom filter lists

Q162: Do you have the "forget me when I close this site" setting enabled?

Brave.Shields.ForgetFirstParty [D] [A]

  1. Not globally, and not per-site
  2. Globally enabled, no exceptions for any sites
  3. Globally enabled, but the setting is disabled for at least one site
  4. Not globally, but the setting is enabled for at least one site

Q163: If you’re a Rewards user with a custodial account connected, do you have one or more monthly contributions configured?

Brave.Rewards.RecurringTip [D] [A]

  1. No
  2. Yes

Q164: Did you make a Brave Search query today?

Brave.Search.BraveDaily [D] [A]

  1. Yes

Q165: If you have rewards enabled, which ad types do you have enabled?

Brave.Rewards.AdTypesEnabled.2 [D] [A]

  1. None
  2. NTP only
  3. Push only
  4. NTP + Push
  5. Search ads only
  6. Search + NTP
  7. Search + Push
  8. Search + NTP + Push

Q166: If you have Rewards enabled and a payout account connected, did you enable search ads this week?

Brave.Rewards.SearchResultAdsOptin [D]

  1. Yes

Q167: If you are a Rewards user, did you view the 30-day Ads history page in the past week?

Brave.Rewards.AdsHistoryView [D]

  1. Yes

Q168: If you used the search widget in the past 7 days, how many queries did you perform this week?

Brave.Search.WidgetUsage [D]

  1. 1-10
  2. 11-30
  3. 31-40
  4. 41+

Q169: If the search widget is enabled, what is your default engine for the search widget?

Brave.Search.WidgetDefault [D]

  1. Brave
  2. Google
  3. DDG
  4. Qwant
  5. Bing
  6. Startpage
  7. Ecosia
  8. Other

New Tab Page Ad Metrics

Metrics are reported for New Tab Page ad interactions, for those who are not opted into Brave Rewards. Three event types are reported for each ad campaign, on a daily basis:

  • views: amount of views for an ad in the past day
  • clicks: amount of clicks for an ad in the past day
  • lands: amount of times a user clicked on the ad, and stayed on the subsequent page for 10 or more seconds

A metric name is constructed for each ad campaign and event type: creativeInstanceId.<ad campaign id>.<event type>

An additional metric is reported for the total amount of ad campaigns that the user interacted within the past day (creativeInstanceId.total.count).

The bucket values for all of the above metrics are as follows:

  1. 0 interactions
  2. 1 interaction
  3. 2 interactions
  4. 3 interactions
  5. 4 -8 interactions
  6. 9-12 interactions
  7. 13-16 interactions
  8. 17+ interactions

Metrics Proposed/Under Development

Metrics in various states of development can be found in the brave-browser issue log with the feature/new-metric label:

https://github.com/brave/brave-browser/labels/feature%2Fnew-metric

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