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ivanagas committed Oct 10, 2024
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Expand Up @@ -22,11 +22,16 @@ import { ComparisonRow } from 'components/ComparisonTable/row'
- **Typical users:** Engineers and product teams
- **Typical customers:** Mid-size B2Bs and startups

![PostHog](https://res.cloudinary.com/dmukukwp6/image/upload/v1710055416/posthog.com/contents/images/screenshots/feature-flags.png)
<ProductScreenshot
imageLight = "https://res.cloudinary.com/dmukukwp6/image/upload/Clean_Shot_2024_10_01_at_11_39_58_2x_5dff6baf53.png"
imageDark = "https://res.cloudinary.com/dmukukwp6/image/upload/Clean_Shot_2024_10_01_at_11_40_26_2x_76efad2201.png"
classes="rounded"
alt="PostHog web analytics dashboard"
/>

### What is PostHog?

[PostHog](/) (that's us 👋) is an open-source platform combining web analytics, product analytics, session replay, A/B testing, feature flags, and user surveys into one product. This means it's not only an alternative to Fathom but also tools like [Mixpanel](/blog/posthog-vs-mixpanel), [LaunchDarkly](/blog/posthog-vs-launchdarkly), and [Hotjar](/blog/posthog-vs-hotjar).
[PostHog](/) (that's us 👋) is an open source platform combining web analytics, product analytics, session replay, A/B testing, feature flags, and user surveys into one product. This means it's not only an alternative to Fathom but also tools like [Mixpanel](/blog/posthog-vs-mixpanel), [LaunchDarkly](/blog/posthog-vs-launchdarkly), and [Hotjar](/blog/posthog-vs-hotjar).

According to [BuiltWith](https://trends.builtwith.com/analytics/PostHog), as of October 2024, 5,330 of the top 1 million websites deploy PostHog. Significantly more than the 1,832 using Fathom.

Expand All @@ -44,7 +49,7 @@ According to [BuiltWith](https://trends.builtwith.com/analytics/PostHog), as of

### How does PostHog compare to Fathom?

Fathom focuses entirely on web analytics while PostHog include web analytics along with a whole suite of tools for analyzing and improving your site and app. This means PostHog has a wider feature set while still offering the privacy-perserving options Fathom prides itself on. PostHog is also open source and provides a generous free tier, neither of which are true of Fathom.
Fathom focuses entirely on web analytics while PostHog includes web analytics with a whole suite of tools for analyzing and improving your site and app. This means PostHog has a wider feature set while still offering the privacy-prerserving options Fathom prides itself on. PostHog is also open source and provides a generous free tier, neither of which is true of Fathom.

<ComparisonTable column1="PostHog" column2="Fathom">
<ComparisonRow column1={true} column2={false} feature="Free tier" description="Free forever option, no credit card required" />
Expand All @@ -61,7 +66,7 @@ Fathom focuses entirely on web analytics while PostHog include web analytics alo
<ComparisonRow column1={true} column2={true} feature="API" description="Query your event data via an API" />
</ComparisonTable>

> 💡 **Good to know:** Fathom has slightly different approach to complying with EU privacy regulation. They do so by:
> 💡 **Good to know:** Fathom has a slightly different approach to complying with EU privacy regulations. They do so by:
> 1. Being a Canadian company. The European Commission determined that Canada has an adequate level of data protection.
> 2. Having EU isolation so visitor data is routed and stored on EU servers.
> 3. Having a data processing agreement (DPA) available.
Expand Down Expand Up @@ -106,7 +111,7 @@ Plausible is nearly twice as popular as Fathom according to [BuiltWith](https://

- 🍪 **Cookieless:** Capture data about your traffic without needing cookies (or cookie banners).

- 🏋️ **Lightweight:** Plausible's script is less than1kB, making it significantly smaller than competitors.
- 🏋️ **Lightweight:** Plausible's script is less than 1kB, making it significantly smaller than competitors.

### How does Plausible compare to Fathom?

Expand All @@ -127,20 +132,20 @@ Plausible is the closest like-for-like competitor to Fathom. Both focus on priva
<ComparisonRow column1={true} column2={true} feature="API" description="Evaluate and edit flags and A/B tests with an API" />
</ComparisonTable>

> 💡 **Good to know:** Although they don't have a free plan, both Plausible and Fathom offer a 30 day free trial.
> 💡 **Good to know:** Although they don't have a free plan, both Plausible and Fathom offer a 30-day free trial.
### Why do companies use Plausible?

According to social media, users choose Plausible for the following reasons:

1. **Simplicity:** Plausible's paired down feature set makes it easier for bloggers, indiehackers, and smaller teams to get an understanding of their traffic.
1. **Simplicity:** Plausible's paired-down feature set makes it easier for bloggers, indiehackers, and smaller teams to get an understanding of their traffic.

2. **Self-hostable:** Many like that Plausible is self-hostable, meaning they are fully in control of their data and costs.

3. **Privacy-focused:** Privacy-conscious developers like they can still track their site while remaining compliant with regulations.

> #### Bottom line
> For simple web analytics, Plausible is a a near copy of Fathom. For small developers wanting to self-host a solution, Plausible is a great choice.
> For simple web analytics, Plausible is a near copy of Fathom. For small developers wanting to self-host a solution, Plausible is a great choice.
<br />

Expand Down Expand Up @@ -171,7 +176,7 @@ Matomo is 20x more popular than Fathom according to [BuiltWith](https://trends.b

### How does Matomo compare to Fathom?

Although both Matomo and Fathom position themselves as privacy-friendly Google Analytics alternatives, Matomo is much more fully featured. Matomo has a range of paid add-ons for features like session replays, heatmaps, search performance, and A/B testing.
Although both Matomo and Fathom position themselves as privacy-friendly [Google Analytics alternative](/blog/ga4-alternatives), Matomo is much more fully featured. Matomo has a range of paid add-ons for features like session replays, heatmaps, search performance, and A/B testing.

<ComparisonTable column1="Matomo" column2="Fathom">
<ComparisonRow column1={false} column2={false} feature="Free tier" description="Free forever option, no credit card required" />
Expand All @@ -190,15 +195,15 @@ Although both Matomo and Fathom position themselves as privacy-friendly Google A

> 💡 **Good to know:**
> - Like Fathom, Matomo offers a free trial (but only 21 days).
> - Although Matomo does offer a script install, its not simple. It's 12 lines long with a number of confusing configuration options.
> - Although Matomo does offer a script install, it's not simple. It's 12 lines long with a number of confusing configuration options.
### Why do companies use Matomo?

According to reviews on [G2](https://www.g2.com/products/matomo-formerly-piwik/reviews), people choose Matomo because:

1. **On-premise:** Reviews appreciate that Matomo can be hosted and run from your own servers, keeping them in full control of their data.

2. **Privacy:** Matomo is open-source, self-hostable, and community-focused. The combination of these creates a privacy-focused platform reviewers appreciate.
2. **Privacy:** Matomo is open source, self-hostable, and community-focused. The combination of these creates a privacy-focused platform that reviewers appreciate.

3. **GA-like:** Matomo's feature set is very similar to Google Analytics. This means users can do the analysis they are familiar with on a more privacy-friendly platform.

Expand All @@ -218,19 +223,19 @@ According to reviews on [G2](https://www.g2.com/products/matomo-formerly-piwik/r

### What is Umami?

Umami is an open source, easy-to-use Google Analytics alternatives. Like other similar tools, it is privacy friendly. This means data is anonymized, no personal data is saved, you don't need a cookie banner, and comply with GDPR.
Umami is an open source, easy-to-use Google Analytics alternative. Like other similar tools, it is privacy-friendly. This means data is anonymized, no personal data is saved, you don't need a cookie banner, and comply with GDPR.

According to [BuiltWith](https://trends.builtwith.com/analytics/Umami), as of October 2024, Fathom is more popular. Only 1,077 of the top 1 million websites deploy Umami where 1,832 use Fathom.
According to [BuiltWith](https://trends.builtwith.com/analytics/Umami), as of October 2024, Fathom is more popular. Only 1,077 of the top 1 million websites deploy Umami whereas 1,832 use Fathom.

#### Key features

- 🌍 Visitor insights: Breakdown the sources of your traffic. See the browsers, locations, devices, and OS they use.
- 🌍 **Visitor insights:** Breakdown the sources of your traffic. See the browsers, locations, devices, and OS they use.

- 🛠️ Custom events: Track more than pageviews. Capture custom events wherever they happen on your site.
- 🛠️ **Custom events:** Track more than pageviews. Capture custom events wherever they happen on your site.

- 📖 Open source: See all of the code, run and host it yourself, modify it for your needs, and contribute to it.
- 📖 **Open source:** See all of the code, run and host it yourself, modify it for your needs, and contribute to it.

- 🏃 Realtime: Get a view into the live stats for your site. See how many current vistiors you have.
- 🏃 **Realtime:** Get a view into the live stats for your site. See how many current visitors you have.

### How does Umami compare to Fathom?

Expand All @@ -257,12 +262,12 @@ According to its few [G2](https://www.g2.com/products/umami/reviews) reviews and

1. **Simple setup:** Reviewers find that Umami is easy to setup, self-host, and add to their site.

2. **Free plan:** Users appreciate they can use Umami for 3 sites and 100k events for free.
2. **Free plan:** Users appreciate that they can use Umami for 3 sites and 100k events for free.

3. **Design:** Umami's clean and simple UI gets brought up as a selling point for some reviewers.

> #### Bottom line
> Because it provides web analytics and is free, Umami makes for a solid choice for those looking for simple, privacy-friendy web analytics.
> Because it provides web analytics and is free, Umami makes for a solid choice for those looking for simple, privacy-friendly web analytics.
<br />

Expand All @@ -281,7 +286,7 @@ Google Analytics has long been the go-to choice for website and app analytics th

Google Analytics recently switched fully over from session-based Universal Analytics (GA3) to event-based GA4. This also introduced conversion funnels and retention tables that product teams are fans of.

Google Analytics is still masively popular. According to [BuiltWith](https://trends.builtwith.com/analytics/Google-Analytics), as of October 2024, 489,524 of the top 1 million websites deploy Google Analytics and a comparatively tiny 1,832 use Fathom.
Google Analytics is still massively popular. According to [BuiltWith](https://trends.builtwith.com/analytics/Google-Analytics), as of October 2024, 489,524 of the top 1 million websites deploy Google Analytics and a comparatively tiny 1,832 use Fathom.

#### Key features

Expand Down Expand Up @@ -417,7 +422,7 @@ According to [BuiltWith](https://trends.builtwith.com/analytics/Heap), as of Oct

### How does Heap compare to Fathom?

Heap has a different focus than Fathom. It doesn't have a simple web analytics view, but does a full suite of product analytics tools including autocapture.
Heap has a different focus than Fathom. It doesn't have a simple web analytics view but does have a full suite of product analytics tools including autocapture.

<ComparisonTable column1="Heap" column2="Fathom">
<ComparisonRow column1={true} column2={false} feature="Free tier" description="Free forever option, no credit card required" />
Expand Down

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