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Update objectives.mdx
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joethreepwood committed Oct 11, 2024
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Make sure customers have the information they need to be successful with PostHog and deliver it in a way which sparks joy.

### Improve our SLA achievement without causing a CSAT catastrophe (Ben & Ben)
- **Rationale:** Business as usual = A good start
- **What we'll ship:** Issue coming soon
- **We'll know we're successful when:** We're regularly hitting 90% SLA achievement for Normal+ prio tickets. CSAT doesn't fall below 80%.

### Make everyone a subject matter expert as part of their onboarding (Abigail)
​​- **Rationale:** More experts = fewer escalations
- **Rationale:** More experts = fewer escalations
- **What we'll ship:** Issue coming soon
- **We'll know we're successful when:** Everyone is an expert in something and we have a playbook for learning when we hire next.

### Support users outside of Zendesk (Steven)
​​- **Rationale:** Other communities = good word of mouth
- **Rationale:** Other communities = good word of mouth
- **What we'll ship:** Issue coming soon
- **We'll know we're successful when:** We know if a community focus is worth it and we more regularly see users helping each other.

### Centralize and improve all email comms (Joe)
​​- **Rationale:** Better processes = Easier messaging beta
- **Rationale:** Better processes = Easier messaging beta
- **What we'll ship:** [See issue.](https://github.com/PostHog/meta/issues/243)
- **We'll know we're successful when:** We have all emails coming from C.io, campaign metrics generally improve, messaging beta goes well.

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