fathom alternatives

contents/blog/best-gdpr-compliant-analytics-tools.md

@@ -146,7 +146,7 @@ Prices start at $9 for 100k monthly events. 1 million events is $49 per month; 1
 
 ![Fathom - GDPR compliant analytics](https://res.cloudinary.com/dmukukwp6/image/upload/v1710055416/posthog.com/contents/images/blog/gdpr-compliant-analytics/fathom.png)
 
-[Fathom](https://usefathom.com/) is a popular, privacy-friendly alternative to Google Analytics that's built with user privacy at its core. It tracks common web statistics like unique visitors, page views, time on site, bounce rate, and referral data. It also has a basic event tracking system for measuring things like downloads, mailing list signups, and purchases.
+[Fathom](/blog/best-fathom-alternatives) is a popular, privacy-friendly alternative to Google Analytics that's built with user privacy at its core. It tracks common web statistics like unique visitors, page views, time on site, bounce rate, and referral data. It also has a basic event tracking system for measuring things like downloads, mailing list signups, and purchases.
 
 While based in Canada, Fathom offers EU-hosting. It also employs what it calls intelligent routing. This ensures that non-EU users are routed via its US servers, while EU users are routed via its EU-based and owned servers. Fathom claims this means non-EU visitors get better performance compared to other, similar services that use EU-only hosting.
 

contents/blog/best-matomo-alternatives.mdx

@@ -395,7 +395,7 @@ According to G2 reviews, Amplitude users appreciate three key aspects:
 
 ### What is Fathom?
 
-Fathom is a privacy-focused Google Analytics alternative. It is a simple web analytics tool that captures details on traffic, sessions, referrers, sources, and campaigns. It does this while helping users stay compliant and avoid cookies.
+[Fathom](/blog/best-fathom-alternatives) is a privacy-focused Google Analytics alternative. It is a simple web analytics tool that captures details on traffic, sessions, referrers, sources, and campaigns. It does this while helping users stay compliant and avoid cookies.
 
 According to [BuiltWith](https://trends.builtwith.com/analytics/Fathom-Analytics), as of October 2024, 1,832 of the top 1 million websites deploy Fathom. Nearly 10x more (20,816) use Matomo.
 
@@ -424,11 +424,11 @@ Fathom, like Plausible, has a much simpler feature set than Matomo. It focuses o
   <ComparisonRow column1={false} column2={true} feature="Heatmaps" description="Visualize where users click and interact on your site" />
   <ComparisonRow column1={false} column2={false} feature="A/B testing" description="Run multivariate tests and see the impact of changes with custom goals and reports" />
   <ComparisonRow column1={false} column2={true} feature="Open source" description="Audit code, contribute to roadmap, and build integrations" />
-  <ComparisonRow column1={false} column2={true} feature="EU hosting" description="Store your data in the EU for compliance" />
+  <ComparisonRow column1={true} column2={true} feature="EU hosting" description="Store your data in the EU for compliance" />
 </ComparisonTable>
 
-> 💡 **Good to know:** Instead of EU hosting, Fathom attempts to stay compliant with European regulation by:
-> 1. Being a Canadian company. The European Commission determining that Canada has an adequate level of data protection.
+> 💡 **Good to know:** Fathom isn't entirely EU hosted, but instead attempts to stay compliant with European regulation by:
+> 1. Being a Canadian company. The European Commission determined that Canada has an adequate level of data protection.
 > 2. Having EU isolation so visitor data is routed and stored on EU servers.
 > 3. Having a data processing agreement (DPA) available.
 

contents/blog/best-plausible-alternatives.mdx

@@ -92,7 +92,7 @@ According to [reviews on G2](https://www.g2.com/products/posthog/reviews), compa
 
 ### What is Fathom?
 
-Fathom is a privacy-focused [Google Analytics alternative](/blog/ga4-alternatives). It is a simple web analytics tool that captures details on traffic, sessions, referrers, sources, and campaigns. It does this while helping users stay compliant and avoid cookies.
+[Fathom](/blog/best-fathom-alternatives) is a privacy-focused [Google Analytics alternative](/blog/ga4-alternatives). It is a simple web analytics tool that captures details on traffic, sessions, referrers, sources, and campaigns. It does this while helping users stay compliant and avoid cookies.
 
 According to [BuiltWith](https://trends.builtwith.com/analytics/Fathom-Analytics), as of October 2024, 1,832 of the top 1 million websites deploy Fathom. This is just under half of Plausible's 3,500.
 
@@ -108,14 +108,14 @@ According to [BuiltWith](https://trends.builtwith.com/analytics/Fathom-Analytics
 
 ### How does Fathom compare to Plausible?
 
-Feature-wise, Plausible and Fathom are nearly identical. Looking closer, however, Fathom is missing some of the compliance features Plausible offers, like [open source](/blog/best-open-source-analytics-tools) code and EU hosting.
+Feature-wise, Plausible and Fathom are nearly identical. Looking closer, however, Fathom is missing some of the compliance features Plausible offers, like [open source](/blog/best-open-source-analytics-tools) code.
 
 <ComparisonTable column1="Fathom" column2="Plausible">
   <ComparisonRow column1={false} column2={false} feature="Free tier" description="Free forever option, no credit card required" />
   <ComparisonRow column1={true} column2={true} feature="Web analytics" description="Pre-built dashboard of aggregate traffic, sources, campaigns, and session metrics" />
   <ComparisonRow column1={true} column2={true} feature="Conversions" description="Track conversions towards a goal metric with funnels" />
   <ComparisonRow column1={false} column2={true} feature="Open source" description="Audit code, contribute to roadmap, and build integrations" />
-  <ComparisonRow column1={false} column2={true} feature="EU hosting" description="Store your data in the EU for compliance" />
+  <ComparisonRow column1={true} column2={true} feature="EU hosting" description="Store your data in the EU for compliance" />
   <ComparisonRow column1={true} column2={true} feature="Cookieless tracking" description="Option to track without using cookies" />
   <ComparisonRow column1={false} column2={false} feature="Product analytics" description="Create custom dashboards, trends, funnels, paths, and retention" />
   <ComparisonRow column1="Events only" column2={true} feature="Custom events" description="Manually capture custom events and properties wherever they happen" />
@@ -125,8 +125,8 @@ Feature-wise, Plausible and Fathom are nearly identical. Looking closer, however
   <ComparisonRow column1={false} column2={true} feature="Reverse proxy" description="Official instructions to capture more accurate data by avoiding tracking blockers" />
 </ComparisonTable>
 
-> 💡 **Good to know:** Instead of EU hosting, Fathom attempts to stay compliant with European regulation by:
-> 1. Being a Canadian company. The European Commission determining that Canada has an adequate level of data protection.
+> 💡 **Good to know:** Fathom isn't entirely EU hosted, but instead attempts to stay compliant with European regulation by:
+> 1. Being a Canadian company. The European Commission determined that Canada has an adequate level of data protection.
 > 2. Having EU isolation so visitor data is routed and stored on EU servers.
 > 3. Having a data processing agreement (DPA) available.
 

contents/blog/ga4-alternatives.md

@@ -698,7 +698,7 @@ Piwik PRO's main differentiators are enterprise level support and the integratio
 - **GDPR compliance:** <span className="text-green text-lg">✔</span>
 - **GA data import:** <span className="text-green text-lg">✔</span>
 
-[Fathom](https://usefathom.com/) is another leading privacy-focused analytics tool that's similar in scope to Plausible. It's ideal for small and medium-size marketing websites, but it lacks the deeper features typical Google Analytics users will demand.
+[Fathom](/blog/best-fathom-alternatives) is another leading privacy-focused analytics tool that's similar in scope to Plausible. It's ideal for small and medium-size marketing websites, but it lacks the deeper features typical Google Analytics users will demand.
 
 #### Fathom vs Google Analytics 4
 

contents/founders/north-star-metrics.md

@@ -113,7 +113,7 @@ We feel retaining users is the first step on the path to profitability and a met
 
 ## How to track your North Star metric
 
-Needless to say, a product analytics platform like PostHog is essential for tracking any North Star metric. Tools like Google Analytics simply don't offer the [depth of insight needed](/customers/mention-me), which also rules out popular privacy-first alternatives like [Plausible](/blog/posthog-vs-plausible), Fathom, and Umami.
+Needless to say, a product analytics platform like PostHog is essential for tracking any North Star metric. Tools like Google Analytics simply don't offer the [depth of insight needed](/customers/mention-me), which also rules out popular privacy-first alternatives like [Plausible](/blog/posthog-vs-plausible), [Fathom](/blog/best-fathom-alternatives), and Umami.
 
 **If you're already using PostHog**, we recommend creating a dashboard featuring your chosen North Star metric (plus other [key product metrics](/blog/b2b-saas-product-metrics)) and adding it to your PostHog project homepage. This ensures you and your team can keep an eye on progress each time you login. Better still, you can have regular updates on any insight or dashboard delivered to a Slack group on any schedule you choose – subscriptions are accessible via the '...' menu. Read our [product manual](/using-posthog) for guidance on the different types of insights you can create.