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Expand Up @@ -35,7 +35,7 @@ import { ComparisonRow } from 'components/ComparisonTable/row'

### Key features

- 📊 **Web analytics:** Monitor your web traffic by automatically capturing and calculating metrics like visitors, pageviews, session duration, and bounce rate. See the sources, entry and exist paths, channels, and more.
- 📊 **Web analytics:** Monitor your web traffic by automatically capturing and calculating metrics like visitors, pageviews, session duration, and bounce rate. See the sources, entry and exit paths, channels, and more.

- 📈 **Product analytics:** Custom trends, funnels, user paths, retention analysis, and segment user cohorts. Also, direct [SQL querying](/docs/product-analytics/sql) for power users.

Expand Down Expand Up @@ -72,7 +72,7 @@ According to [BuiltWith](https://trends.builtwith.com/analytics/PostHog), as of

According to [reviews on G2](https://www.g2.com/products/posthog/reviews), companies use PostHog because:

1. **It replaces multiple tools:** PostHog can replace Plausible (web analytics), [Amplitude](/blog/posthog-vs-amplitude) (product analytics), and [Fullstory](/blog/posthog-vs-fullstory) (session replay). This simplifies workflows and ensures product data is in all one place.
1. **It replaces multiple tools:** PostHog can replace Plausible (web analytics), [Amplitude](/blog/posthog-vs-amplitude) (product analytics), and [Fullstory](/blog/posthog-vs-fullstory) (session replay). This simplifies workflows and ensures product data is all in one place.

2. **Pricing is transparent and scalable:** Reviewers appreciate how PostHog's pricing scales as they grow. There's a [generous free tier](/pricing) they can use forever. Companies eligible for [PostHog for Startups](/startups) also get $50k in additional free credits.

Expand All @@ -92,7 +92,7 @@ According to [reviews on G2](https://www.g2.com/products/posthog/reviews), compa

### What is Fathom?

Fathom is a privacy-focused [Google Analytics alternative](/blog/ga4-alternatives). It is a simple web analytics tool captures details on traffic, sessions, referrers, sources, and campaigns. It does this while helping users stay compliant and avoid cookies.
Fathom is a privacy-focused [Google Analytics alternative](/blog/ga4-alternatives). It is a simple web analytics tool that captures details on traffic, sessions, referrers, sources, and campaigns. It does this while helping users stay compliant and avoid cookies.

### Key features

Expand Down Expand Up @@ -125,7 +125,7 @@ Feature-wise, Plausible and Fathom are nearly identical and this shows on their

### How popular is Fathom?

According to [BuiltWith](https://trends.builtwith.com/analytics/Fathom-Analytics), as of October 2024, 1,832 of the top 1 million websites deploy Fathom. This just under half of Plausible's 3,500.
According to [BuiltWith](https://trends.builtwith.com/analytics/Fathom-Analytics), as of October 2024, 1,832 of the top 1 million websites deploy Fathom. This is just under half of Plausible's 3,500.

### Why do companies use Fathom?

Expand Down Expand Up @@ -157,7 +157,7 @@ Matomo is a fully-featured, privacy-focused Google Analytics alternative. It con

- 🌐 **Web analytics:** Get an overview of your traffic, popular pages, sources, referrers, and more.

- 📊 **Custom reports:** Get detailed reports on product usage, cohorts, funnels, conversion goals.
- 📊 **Custom reports:** Get detailed reports on product usage, cohorts, funnels, and conversion goals.

- 📋 **Marketing analysis:** Combine traffic insights with channel attribution, keyword data, ad performance, and more.

Expand Down Expand Up @@ -194,10 +194,10 @@ According to reviews on [G2](https://www.g2.com/products/matomo-formerly-piwik/r

2. **Privacy:** Matomo is open-source, self-hostable, and community-focused. The combination of these creates a privacy-focused platform reviewers appreciate.

3. **GA-like:** Matomo's feature set is very similar to Google Analytics. This means users can do the analysis they are familiar on a more privacy-friendly platform.
3. **GA-like:** Matomo's feature set is very similar to Google Analytics. This means users can do the analysis they are familiar with on a more privacy-friendly platform.

> #### Bottom line
> Matomo is a solid alternative to Plausible thanks to its similar, but expand feature set and focus on privacy. For advanced Google Analytics users, it's an especially good choice.
> Matomo is a solid alternative to Plausible thanks to its similar, but expanded feature set and focus on privacy. For advanced Google Analytics users, it's an especially good choice.
## 4. Heap

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### How does Heap compare to Plausible?

Heap has much more of product focus than Plausible. This means it lacks the easy-to-use web analytics features, but makes up for it with product analytics, session replay, and more. It also isn't open source or hostable in the EU.
Heap has much more of a product focus than Plausible. This means it lacks the easy-to-use web analytics features, but makes up for it with product analytics, session replay, and more. It also isn't open source or hostable in the EU.

<ComparisonTable column1="Heap" column2="Plausible">
<ComparisonRow column1={true} column2={false} feature="Free tier" description="Free forever option, no credit card required" />
Expand Down Expand Up @@ -273,7 +273,7 @@ According to G2 reviews, companies enjoy these three areas of Heap:

Piwik Pro is a suite of privacy respecting analytics tools. These include web, mobile, and product analytics as well as tag and consent management. It is targeted at users in a strict regulatory environment.

Piwik Pro spun out as a paid fork of Matomo in 2013. Since then, it has added compliance-focused features as well as a range of intergrations with tools like Looker, Google Search Console, and Google Ads.
Piwik Pro spun out as a paid fork of Matomo in 2013. Since then, it has added compliance-focused features as well as a range of integrations with tools like Looker, Google Search Console, and Google Ads.

### Key features

Expand All @@ -283,7 +283,7 @@ Piwik Pro spun out as a paid fork of Matomo in 2013. Since then, it has added co

- 🙅 **Consent manager:** Collect and manage consent to track and use personal information. Customize and tailor banners for different situations.

- 💽 **Customer data platform:** Integrate with other tools and capture data to have it all in one place and send to other tools.
- 💽 **Customer data platform:** Integrate with other tools and capture data to have it all in one place. Send data from Piwik Pro to other tools.

### How does Piwik Pro compare to Plausible?

Expand All @@ -310,7 +310,7 @@ According to [BuiltWith](https://trends.builtwith.com/analytics/Piwik-PRO), as o

### Why do companies use Piwik Pro?

Based on reviews from [G2](https://www.g2.com/products/piwik-pro/reviews), the following are a summary of reasons why users choose Piwik Pro:
Based on reviews from [G2](https://www.g2.com/products/piwik-pro/reviews), the following summarizes of reasons why users choose Piwik Pro:

1. **GA-like:** Google Analytics users find that the transition to Piwik Pro is an easy one thanks to their similar dashboards and data models.

Expand All @@ -319,7 +319,7 @@ Based on reviews from [G2](https://www.g2.com/products/piwik-pro/reviews), the f
3. **Control:** Reviewers like that they are in control of their data, tune it to their needs, and host it outside the US.

> #### Bottom line
> For users looking for the complaince features Piwik Pro offers, it's a good alternative to Plausible, especially because of Piwik Pro's free tier and privacy focus.
> For users looking for the compliance features Piwik Pro offers, it's a good alternative to Plausible, especially because of Piwik Pro's free tier and privacy focus.
## 6. LogRocket

Expand Down Expand Up @@ -348,7 +348,7 @@ Based on reviews from [G2](https://www.g2.com/products/piwik-pro/reviews), the f

### How does LogRocket compare to Plausible?

LogRocket provides more developer-focused features, but lacks the easy-to-use web analytics dashboard and the privacy focus that Plausible offers.
LogRocket provides more developer-focused features but lacks the easy-to-use web analytics dashboard and the privacy focus that Plausible offers.

<ComparisonTable column1="LogRocket" column2="Plausible">
<ComparisonRow column1={true} column2={false} feature="Free tier" description="Free forever option, no credit card required" />
Expand All @@ -375,7 +375,7 @@ According to G2 reviews, customers use LogRocket because:

1. **Identifying problems:** LogRocket's combination of error tracking, performance monitoring, and session replay makes it uniquely powerful at finding bugs and issues. Unlike other tools, it uncovers both user and software issues.

2. **Improves user experience:** LogRocket seems to succeed at their goal of helping users fix issues. Reviewers find it provides all the tools to improve their user experience.
2. **Improves user experience:** LogRocket seems to have succeeded at its goal of helping users fix issues. Reviewers find it provides all the tools to improve their user experience.

3. **High usability:** LogRocket provides a lot of functionality out of the box. It captures the details users need, provides useful visualizations, and automatically triages some issues.

Expand All @@ -393,7 +393,7 @@ According to G2 reviews, customers use LogRocket because:

### What is Google Analytics?

[Google Analytics](/blog/posthog-vs-ga4) has long been the go-to choice for website and app analytics thanks to Google's huge market share, large amount of informational content, and its connection with the rest of the Google suite.
[Google Analytics](/blog/posthog-vs-ga4) has long been the go-to choice for website and app analytics thanks to Google's huge market share, a large amount of informational content, and its connection with the rest of the Google suite.

Google Analytics recently switched fully over from session-based Universal Analytics (GA3) to event-based GA4. This also introduced conversion funnels and retention tables that product teams are fans of.

Expand All @@ -405,7 +405,7 @@ Google Analytics recently switched fully over from session-based Universal Analy

- 🔁 **Integration with Google tools:** It's easy to combine and analyze your GA4 data with tools like Looker Studio, Google Ads, BigQuery, and Firebase.

- ⌨️ **Natural language search:** Ask specific questions, like "MoM growth in users on iOS", rather searching existing reports.
- ⌨️ **Natural language search:** Ask specific questions, like "MoM growth in users on iOS", rather than searching existing reports.

- 💸 **Revenue metrics:** Connect metrics to marketing spend and revenue conversion to get a full picture of ROI.

Expand Down Expand Up @@ -436,14 +436,14 @@ According to [BuiltWith](https://trends.builtwith.com/analytics/Google-Analytics

According to [G2](https://www.g2.com/products/google-analytics/reviews), users choose Google Analytics for:

1. **Website traffic:** The main use case reviewers praise GA for simply understanding their website's traffic, where it comes from, what they do on the site.
1. **Website traffic:** The main use case reviewers praise GA for simply understanding their website's traffic, where it comes from, and what they do on the site.

2. **Connection to marketing:** Marketers like that it connects to marketing tools like Ads and Search Console. This helps them analyze the overall effectiveness of marketing efforts.

3. **AI insights:** Reviewers appreciate the fact that GA surfaces insights automatically and makes predictions. This helps them find new ways of improving their site.

> #### Bottom line
> Google Analytics is the default web analytics tool for many teams. Its integrations with other Google tools makes it hard to beat for users reliant on that ecosystem. For privacy-focused teams, or ones looking for an easy-to-use tool, there are better options.
> Google Analytics is the default web analytics tool for many teams. Its integrations with other Google tools make it hard to beat for users reliant on that ecosystem. For privacy-focused teams, or ones looking for an easy-to-use tool, there are better options.
## Is PostHog right for you?

Expand Down

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