A comprehensive collection of resources for Generative Engine Optimization: research papers, datasets, tools, companies, funding news, and best practices.
- Research Papers
- Tools & Frameworks
- Companies & Startups
- Datasets
- Funding & Investment
- Tutorials & Guides
- News & Updates
- GEO: Generative Engine Optimization - Aggarwal et al., arXiv, 2024
- Comprehensive study on optimizing websites specifically for generative engines
- Key findings: 40%+ improvement in citations with proper optimization
- Establishes GEO as an important discipline alongside traditional SEO
- Answer Engine Optimization (AEO) - Adjacent concept focusing on optimizing content for direct-answer features
- Focus: Google's featured snippets and AI overviews
- Strategy: Structured data and high-quality content to increase citation chances
- GEO Project Website - Official research site with paper, dataset, and leaderboard
- GEO-Bench Dataset - Public dataset on Hugging Face with training/validation/test splits
- Code Repository - GitHub-hosted implementation with optimization methods
- GEO Research Project - Official GEO research implementation with black-box optimization framework
- Generative Engine Optimization Tools - Community-curated list by Izak Fisher
- Athena (AthenaHQ) - 360-degree brand presence monitoring ($2.2M seed funding)
- Profound - Enterprise answer-engine optimization ($20M Series A)
- Bluefish AI - AI visibility monitoring and brand-safety console ($5M seed funding)
- Otterly.AI - AI search results and link citations dashboard (Austrian startup)
- AiCarma - Daily visibility score and weekly reports
- ModelMonitor - Brand mention monitoring across 50+ models
- FalconRank.ai - Instant rankings with unified AI Visibility Score
- Trackerly.ai - Multi-language brand mention tracking
- What AI Knows About You - Fact, sentiment, and hallucination auditing
- Profound - Enterprise answer-engine optimization platform ($20M Series A led by Kleiner Perkins)
- Athena (AthenaHQ) - 360-degree brand presence monitoring ($2.2M seed from Y Combinator)
- Bluefish AI - AI visibility monitoring and brand-safety console ($5M seed funding)
- Otterly.AI - Austrian startup with AI search results dashboard (unverified €0.5M seed)
- Goodie AI - All-in-one answer-engine optimization suite for consumer brands
- Exanimo.ai - White-label GEO platform for agencies with SOC-2 compliance
- BrandLight.ai - Narrative reshaping using influence-source scoring
- Cognizo - Prompt-level analytics with sentiment and customer-journey gap detection
- Peec AI - Multi-country visibility benchmarking with competitor leaderboards
- GEO-Bench Dataset - Comprehensive benchmark dataset for GEO research
- Public dataset on Hugging Face with training/validation/test splits
- Example queries and evaluation metrics
- Used in the main GEO research paper by Aggarwal et al.
- GEO Research Dataset - Used in the main research paper demonstrating 40%+ improvement in citations
- Synthetic Prompt Data - Generated by platforms like Profound for brand presence analysis
- Citation Rate - Percentage of queries where content is cited
- Brand Visibility - Frequency of brand mentions in AI responses
- Content Relevance - How well content matches user intent
- Profound - $20M Series A (Jun 2025) led by Kleiner Perkins with Khosla Ventures, Nvidia NVentures
- Athena (AthenaHQ) - $2.2M seed round (Jun 2025) from Y Combinator, FCVC, Red Bike Capital, Amino Capital
- Bluefish AI - $5M seed funding (mid-2025) from Crane Ventures and Laconia
- Profound - $3.5M seed (Aug 2024) from Khosla Ventures, South Park Commons and angels
- Total Funding: Over $30M in disclosed funding across major players
- Investor Interest: Strong backing from top-tier VCs including Kleiner Perkins, Khosla Ventures, Y Combinator
- Market Stage: Early-stage market with significant funding activity and rapid growth
- Geographic Focus: US-based companies dominate, with European presence (Otterly.AI)
- Introduction to GEO - Understanding Generative Engine Optimization and its difference from SEO
- Answer Engine Optimization (AEO) - Adjacent concept for direct-answer features like Google's featured snippets
- High-Quality Content Creation - Authoritative, trustworthy content aligned with user intent
- Conversational Content - Using natural language and long-tail phrases for better AI citation
- Citation Enhancement - Including statistics, quotes, and citations for 40%+ visibility improvement
- Focus on Quality - Create authoritative, trustworthy content with structured data
- Monitor AI Visibility - Use GEO tools to track brand mentions across different AI models
- Iterate and Adapt - AI engines evolve quickly; strategies should be updated based on changes
- Profound Series A Funding - $20M Series A (Jun 2025) led by Kleiner Perkins, marking significant market validation
- Athena Seed Funding - $2.2M seed round (Jun 2025) from Y Combinator and other investors
- Bluefish AI Funding - $5M seed funding (mid-2025) from Crane Ventures and Laconia
- GEO Research Paper - Aggarwal et al. (2024) establishes GEO as important discipline alongside SEO
- Market Growth - Over $30M in disclosed funding across major GEO players
- Technology Evolution - AI-powered search growth driving demand for GEO optimization
- Academic Foundation - Research shows 40%+ improvement in citations with proper GEO optimization
- Commercial Demand - New generation of startups and tools helping brands measure AI model citations
- Future Outlook - As AI-powered search grows, marketers should adopt GEO best practices for zero-click environments
We welcome contributions! Please feel free to:
- Add new resources by creating a pull request
- Update existing information
- Suggest improvements to the repository structure
- Report broken links or outdated information
- Ensure all links are working and up-to-date
- Provide brief descriptions for new resources
- Follow the existing format and structure
- Include relevant metadata (dates, authors, etc.)
This repository is licensed under the MIT License.
- GEO Research Paper - Academic foundation for GEO
- GEO Project Website - Official research resources
- Generative Engine Optimization Tools - Community-curated tools list
Last Updated: December 2024 Maintainer: GEO Resources Community
For questions or suggestions, please open an issue or contact the maintainers through GitHub.