Aerofit, a dynamic player in the fitness industry, traces its origins to M/s. Sachdev Sports Co, established in 1928 by Ram Ratan Sachdev. From its modest beginnings in Hyderabad, India, the company evolved into a leading sports equipment supplier across Andhra Pradesh and Telangana. Recognizing the growing need for fitness solutions, M/s. Sachdev Overseas emerged to import quality fitness equipment under the "Aerofit" brand, ensuring affordability and post-sales excellence.
Driven by a dedication to innovation, Nityasach Fitness Pvt Ltd was founded, spearheaded by director Nityesh Sachdev. With the brand "Aerofit" at its core, the company aimed to bridge the gap between international fitness technology and the Indian market. By importing advanced fitness equipment at accessible price points, Aerofit sought to redefine the industry landscape, prioritizing health and vitality while staying true to its legacy of passion and customer focus.
Aerofit provides a product range including machines such as treadmills, exercise bikes, gym equipment, and fitness accessories to cater to the needs of all categories of people.
💪🏽Aerofit stands at the forefront of the fitness industry, delivering excellence in the world of fitness equipment With a comprehensive product range encompassing treadmills, exercise bikes, gym equipment, and a variety of fitness accessories, Aerofit is committed to meeting the diverse needs of individuals across the fitness spectrum. Whether you're a seasoned athlete or a fitness enthusiast, Aerofit is your trusted companion on the journey to a healthier, fitter lifestyle. Elevate your fitness experience with Aerofit – where innovation meets performance.💪🏽
- The market research team at AeroFit wants to identify the characteristics of the target audience for each type of treadmill offered by the company, to provide a better recommendation of the treadmills to the new customers. The team decides to investigate whether there are differences across the product with respect to customer characteristics.
- Perform descriptive analytics to create a customer profile for each AeroFit treadmill product by developing appropriate tables and charts. For each AeroFit treadmill product, construct two-way contingency tables and compute all conditional and marginal probabilities along with their insights/impact on the business.
- You can access the complete project python file here - Python
- You can access the complete project in pdf format here - Report
The company collected the data on individuals who purchased a treadmill from the AeroFit stores during three months.The data is available in a single csv file
Product Portfolio
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The
KP281is anentry-leveltreadmill that sells forUSD 1,500. -
The
KP481is formid-levelrunners that sell forUSD 1,750. -
The
KP781treadmill is havingadvanced featuresthat sell forUSD 2,500.
| Feature | Description |
|---|---|
| Product | Product Purchased: KP281, KP481, or KP781 |
| Age | Age of buyer in years |
| Gender | Gender of buyer (Male/Female) |
| Education | Education of buyer in years |
| MaritalStatus | MaritalStatus of buyer (Single or partnered) |
| Usage | The average number of times the buyer plans to use the treadmill each week |
| Income | Annual income of the buyer (in $) |
| Fitness | Self-rated fitness on a 1-to-5 scale, where 1 is the poor shape and 5 is the excellent shape |
| Miles | The average number of miles the buyer expects to walk/run each week |