This GitHub repository is as a supplementation for my bachelor's thesis. Additional files such as the R-Code and dictionaries used for this work can be retrieved from the repository. Furthermore, I created a html file (Interactive Plots.html) using R-Markdown, that includes additional visualizations.
Unfortunately, this file is too large to be shown in GitHub. It therefore has to be downloaded and opened manually.
However, a simple preview version can be viewed by clicking on the following link:
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Jan-Bertsch/Bachelors-Thesis_Digital-Marketing
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About
This repository is an addition to my bachelor's thesis, including some files that I used in my work and a Web Appendix with additional insights.