New values
| Unique ID | Parent ID | Name |
|---|---|---|
| 1000 | 1000 | Ad Safety Risk |
| 1001 | Adult Products and Services | |
| 1002 | Alcohol | |
| 1488 | 1487 | Astrology |
| 1083 | 1082 | Browser Extensions |
| 1049 | Cannabis | |
| 1260 | 1259 | Casual Relationships |
| 1363 | 1361 | Contests |
| 1259 | Dating | |
| 1262 | Debated Sensitive Social Issue | |
| 1291 | Dieting and Weightloss | |
| 1084 | 1082 | Downloadable Utilities |
| 1263 | Durable Goods | |
| 1361 | Gambling | |
| 1364 | 1361 | Give Aways |
| 1310 | 1306 | Multi-Level Marketing |
| 1448 | Non-Fiat Currency | |
| 1309 | 1306 | Online surveys |
| 1214 | 1123 | Personal Care |
| 1474 | Politics | |
| 1487 | Religion & Spirituality | |
| 1261 | 1259 | Serious Relationships |
| 1519 | Sexual Health | |
| 1544 | Tobacco | |
| 1087 | 1082 | Toolbars |
| 1367 | 1361 | Virtual Betting |
| 1576 | Weapons and Ammunition |
Other notable changes
- Apps moved to their respective categories (Ie. Education Apps moved to Education and Careers)
- Auto Ownership changed to Vehicles
- Retail moved to T2
- Industrials moved to T2
- Experiences and Events moved to T2
- Edible removed from CPG
- Non-edible removed from CPG
- Automotive removed from CPG
- Removal of specific furniture items
- Removal of specific hardware supplies
- Removal of life events
- Addition of metals to T1
- Removal of Software T1
- Removal of specific sporting goods equipment
- Reduced number of Tiers from 5 to 3
- Significant reduction in row count