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20 changes: 15 additions & 5 deletions README.md
Original file line number Diff line number Diff line change
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[![What is AutoMQ?](https://img.youtube.com/vi/3JQrclZlie4/0.jpg)](https://www.youtube.com/watch?v=3JQrclZlie4)

## 👥 Big Companies Worldwide are Using AutoMQ
> Here are some of our customers who are using AutoMQ from all over the world.
<img width="639" alt="image" src="https://github.com/user-attachments/assets/fdab52e8-d829-4762-be51-d58d0accd261" />

- [Grab: Driving Efficiency with AutoMQ in DataStreaming Platform](https://www.youtube.com/watch?v=IB8sh639Rsg)
- [Palmpay Uses AutoMQ to Replace Kafka, Optimizing Costs by 50%+](https://www.automq.com/blog/palmpay-uses-automq-to-replace-kafka)
- [AutoMQ help Geely Auto(Fortune Global 500) solve the pain points of Kafka elasticity in the V2X scenario](https://www.automq.com/blog/automq-help-geely-auto-solve-the-pain-points-of-kafka-elasticity-in-the-v2x-scenario)
- [How Asia’s Quora Zhihu uses AutoMQ to reduce Kafka cost and maintenance complexity](https://www.automq.com/blog/how-asias-quora-zhihu-use-automq-to-reduce-kafka-cost-and-maintenance-complexity)
- [XPENG Motors Reduces Costs by 50%+ by Replacing Kafka with AutoMQ](https://www.automq.com/blog/xpeng-motors-reduces-costs-by-50-by-replacing-kafka-with-automq)
- [Asia's GOAT, Poizon uses AutoMQ Kafka to build observability platform for massive data(30 GB/s)](https://www.automq.com/blog/asiax27s-goat-poizon-uses-automq-kafka-to-build-a-new-generation-observability-platform-for-massive-data)
- [AutoMQ Helps CaoCao Mobility Address Kafka Scalability During Holidays](https://www.automq.com/blog/automq-helps-caocao-mobility-address-kafka-scalability-issues-during-mid-autumn-and-national-day)

## 🗞️ Newest Feature
Table Topic feature for unified stream and data analysis, which now supports the S3 table feature announced at the 2024 re:Invent. [Learn more](https://www.automq.com/blog/automq-table-topic-seamless-integration-with-s3-tables-and-iceberg).
![image](https://github.com/user-attachments/assets/6b2a514a-cc3e-442e-84f6-d953206865e0)


## 🍵 AutoMQ vs Other Streaming Platforms
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No need to bind a credit card, no cost at all. We look forward to receiving valuable feedback from you to make our product better. If you want to proceed with a formal POC, you can also contact us through [Contact Us](https://automq66.feishu.cn/share/base/form/shrcnoqxslhYkujx6ULiMxOqkGh?utm_source=github_poc). We will further support your official POC.

## 👥 AutoMQ Use Cases
> Here are some of the users who have deployed AutoMQ in their production environments.

[![Click on the link to learn more about AutoMQ user cases.](./docs/images/customer.jpeg "AutoMQ Uses Case")](https://www.automq.com/customer)

## 🐱 The relationship with Apache Kafka

AutoMQ is a fork of the open-source [Apache Kafka](https://github.com/apache/kafka). Based on the Apache Kafka codebase, we found an aspect at the LogSegment level, and replaced Kafka's storage layer with our self-developed cloud-first stream storage engine, [S3Stream](https://github.com/AutoMQ/automq/tree/main/s3stream). This engine can provide customers with high-performance, low-cost, and unlimited stream storage capabilities based on cloud storage like EBS WAL and S3. As such, AutoMQ completely retains the code of Kafka's computing layer and is 100% fully compatible with Apache Kafka. We appreciate the work done by the Apache Kafka community and will continue to embrace the Kafka community.
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