June 2017 Hackathon: Drive Block Adoption Among Registered Users

[tjnicolaides]

Pictured above: a logged-in user who has yet to select any Philly streets from the map feature to clean up.

Issue

The NotInPhilly.org membership database has a significant group of users who have yet to adopt a block and become active cleanup participants. A streamlined signup process from #62 is likely to generate more "inactive" participants.

Goal

Find ways of reaching out to registered users who have yet to adopt a block, and encourage them to become active participants.

Ideas

• Add a link to the maps feature to the welcome email
• Increase the prominence / frequency of on-screen CTAs for users who aren't currently participating in any streets
• Develop an automated email reminder system for registered users who have zero blocks to log in and make their selections in the map feature. Is a weekly reminder sufficient?
• Add ability for admins to manually select blocks for members
• Auto-suggest or auto-add blocks for new members - e.g. if the block where their home address is unclaimed during the signup process

Current Workflow

1. Users who complete registration receive a welcome email (see below) - but it doesn't include a link back to the site's map feature where they can adopt a block
2. Users who log in see a small prompt to find streets to adopt on their profile page.

Please use this issue thread to add ideas and develop solutions!