The “RFM” in RFM analysis stands for recency, frequency and monetary value. RFM analysis is a way to use data based on existing customer behavior to predict how a new customer is likely to act in the future.

A cohort analysis of taxi user retention

Autoregression model for predicting results on metrics and Cohort analysis.

Когортный анализ и RFM анализ данных e-commerce.

Using cohort analysis to measure customer retention.

Analysis and calculation of product metrics of users. Raw data taken from AppMetrica.

Project completed within the module "First project" of the Data Analyst course on the Karpov Courses platform

Segmenting customers based on their behavior and preferences

In this project, an analysis of the investment process of the investor will be carried out. Data exploration, Data manipulation, Analysis of the investment process, Analyze the time until the first investment and Invest retention analysis

Python scripts as the solutions of tasks resolved by me at Analyst course including Cohort analysis, RFM analysis, interaction with APIs etc.

This repository is containing a portfolio of data analyst projects that I have completed and showcases my skills and experience

tPC - Causal discovery with temporal background

Проект с применением RFM анализа и когорного анализа.

Dataset Northwind Mini Project Data Engineering

Retention Rate is defined as the number of customers who continue to use a product/service. Retention rate is measured as the number of returning users, at a regular interval such as every week or month, grouped by their week of signup, in this project I'll be exploring an online retail dataset and create a retention cohort analysis in Jupyter N…

This project aims to identify and present the target personas for a new Marketing campaign.

RFM analysis focuses on identifying and segmenting customers based on their purchasing behavior. Analyzed to understand and interact with customers. It can be used together for more effective marketing and customer management strategies.

Advanced SQL