| layout | title | image | demographic | ||||
|---|---|---|---|---|---|---|---|
persona |
Sally (social) |
sally |
|
{::options parse_block_html="true" /}
##About Sally I’m young, I don’t have much money yet, and I mostly use the internet for fun. I love social media (usually Facebook, Instagram and Snapchat) and being around my friends. I learn best by doing and having fun – I don’t like reading books. You’d call me a social fun seeker. I sometimes visit the Museum with my family – hardly ever with my friends. I don’t visit Te Papa’s website – why would I?
##Attributes
- Reasonably literate
- Very digitally literate
- Heavy mobile user
- Not invested in Te Papa
- Short attention span
- Competing demands on digital attention
- Needs content to be pushed
- Expects low effort to engage
##My needs
- To be entertained and engaged
- To do fun stuff
- To finish a school project
- To socialise, share and have fun with friends
- Information fast – I’d rather be doing something else
##My pain points
- I find it difficult to identify with Te Papa
- I’m frustrated by the fact nothing you have relates to me
- Not being connected like I want ruins my day
- I find it difficult to motivate myself to work
- I’m frustrated by too many boring words
- I don’t have time to spend ages looking for stuff
##Website must haves I’m more likely to use social media than a website. If I use the Te Papa website it’s got to:
- use the channels I use – social
- not be dumb
- not talk down to me
- be free
- be relevant
- be where I am
- have actually engaging content
- not be too stuffy
- be understandable
- help me find and use stuff for school
##I want you to
- Entertain me
- Impress me
- Inspire me
- Inform me