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layout title image demographic
persona
George (enthusiast)
george
40s
Christchurch
Doesn’t visit the Museum

{::options parse_block_html="true" /}

##About George I’m into sports and the outdoors, tech and New Zealand history. I’m pretty passionate about my hobbies! You’d call me an outdoorsy traditionalist. I’m fairly literate and I know my way around the internet – self-taught, largely. I don’t use social media though, it’s a waste of time. I’m not particularly invested in Te Papa, but I’ll be stoked if you have information on my hobby. I spend most of my time online researching my subject of interest. I like pictures and videos and things I can take away or do things with. I don’t want to read heaps of academic-sounding stuff, but I’m happy to read in-depth about a subject that interests me.

##Attributes

  • Reasonably literate
  • Quite digitally literate
  • Pull content
  • Time to absorb content
  • Longer attention span
  • Re-use
  • Value me

##My needs

  • Accurate, up-to-date and authoritative information on the topic that interests me
  • Information that’s easy to find
  • Interesting information that’s easy to digest
  • To understand how I can use and re-use the information
  • To read the information when I want – on the bus, in front of the TV or in my study

##My pain points

  • I find it difficult to know how to search for stuff
  • I’m frustrated by not being certain I’ve found everything and not knowing what I don’t know
  • I’m frustrated if I’m not sure how accurate the information is
  • Finding nothing ruins my day
  • Finding something I don’t understand puts me off your website

##Website must haves If I use the Te Papa website it’s got to:

  • help me find stuff
  • show related content so I can find out more
  • have clear, big images
  • have information that I can re-use
  • have information on the topic I want – or point me to a place that does
  • have easy to understand information
  • tell me what I can and can’t do with the information I find

##I want you to

  • Guide me
  • Educate me
  • Suggest to me
  • Inform me
  • Value me