v 1.0 16 March 2015
##OUR DIGITAL ASPIRATION:
We will actively enrich peoples' lives by making Te Papa's unique collections, content, stories and experiences accessible to them – where, when, and how they want.
###DIGITAL WILL DELIVER FOR TE PAPA VISITORS:
- access to Te Papa's digital collections, content, stories and experiences
- relevant and engaging content where, when and how people want it
- easy use and reuse of content for their own purposes, in their own ways
- opportunities to contribute and collaborate
- an integrated digital and physical experience of Te Papa
###DIGITAL WILL ALSO DELIVER FOR TE PAPA:
- reach more people through relevant channels and access points
- bring in outside contributions and collaborations
- ensure Te Papa is an active part of people's lives beyond a physical visit
- maximise cultural and commercial benefits from what Te Papa creates
- grow Te Papa's communities
- Digital maturity and leadership
###TE PAPA DIGITAL PRODUCTS WILL:
- be strongly user-focussed
- be accessible, reliable, authoritative and trustworthy
- make best use of relevant technology
- speak with a recognisable voice and personality
- educate, inform and entertain
- reflect Te Papa's national and bicultural mandate
###DIGITAL PRODUCT DEVELOPMENT WILL:
- be user centred
- be data driven (based on data, metrics and user research)
- be based on best practice for accessibility
- be fast, iterative and test-driven
- be consistent and integrated
- be open and transparent
- ensure products are enhanced by ongoing evaluation
- ensure products are well designed and architected
- ensure reuse wherever possible
- ensure sustainability and scalability
- be well-planned, programmed and resourced