http://www.mckinseyquarterly.com/Strategy/Enduring_ideas_The_GE-McKinsey_nine-box_matrix_2198
This matrix provides a systematic approach for the multibusiness corporation to prioritize investments among its business units.
| Industry Attractiveness |
High | Invest Grow |
||
|---|---|---|---|---|
| Medium | Selectivity Earnings |
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| Low | Divest Harvest |
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| Low | Medium | High | ||
| Competitive Strength of Business Project |
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