% Instructor: Arnaud De Bruyn
% by ESSEC Business School
Not only large businesses, but almost every online retailer using an established e-commerce platform like Shopify or any other serious e-commerce solution is sitting on a wealth of data, but usually lacks the skills and people to analyze it and use it efficiently. Those companies that can do so have a clear competitive advantage over those that can't - especially when it comes to marketing and sales, since ca. 90% of the data that companies collect relates to customer actions in the context of marketing activities.
In this repo you will find the python version of the exercise files from the coursera training.