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If I may request a quick clarification around the way you've calculated carry over effect in your paper titled "Python/STAN Implementation of Multiplicative Marketing Mix Model".
Might you help me undersatnd the first one of the below formulae please
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If I may request a quick clarification around the way you've calculated carry over effect in your paper titled "Python/STAN Implementation of Multiplicative Marketing Mix Model".
Might you help me undersatnd the first one of the below formulae please
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