bitshares#224 build automation (bitshares#371)

* Refactor app layout to flatter structure

* Move help content inside /app

* Refactor build process using electron-builder

* Update package name for binaries

* Update build instructions in README

* Update build scripts and README

* Travis build automation

* Update build scripts

* Test github release with Travis

* Fix reference to /web in build.sh

* Use 'travis setup releases'

* Add AppVeyor yml

* Update AppVeyor.yml

* Fix prepare-electron on windows

* Update AppVeyor.yml

* Update build scripts

* Update windows NSIS build target

* Update travis and appveyor configs

* Update appveyor and travis

* Update appveyor yml

* Add osx to travis yml

* Quieter electron build, update travis os matrix

* Fix travis yml

* Fix travis yml

* Update appveyor

* Attempt to fix travis yml

* Update appveyor artifacts

* Set deploy titles, deploy only on tag

Author: svk31

web/.babelrc .babelrc

@@ -2,17 +2,21 @@
 .idea
 */node_modules
 */npm-debug.log
-cli/bundle
 *.map
 *.log
-cli/examples.txt
-dist
-web/electron
-web/app/components/Exchange/exchange.css
-cli/bundle.js
-web/dist-prod
-web/stats*
-web/hash-history
+build
+app/electron
+app/components/Exchange/exchange.css
+stats*
+hash-history
 docs/_build/
 *.swp
 *.python-version
+
+app/.sass-cache
+node_modules
+app/bower_components
+app/bundle
+app/stats-dev.json
+app/stats-prod.json
+app/test/MarketClasses.js