From 91f0c716f8850183ce2c8801c31735c7e10f1f98 Mon Sep 17 00:00:00 2001 From: Austin Hsueh Date: Thu, 10 Jul 2025 13:47:51 -0700 Subject: [PATCH 1/3] Add Reddit Pixel Docs and minor update to CAPI doc --- .../actions-reddit-conversions-api/index.md | 2 +- .../catalog/actions-reddit-pixel/index.md | 32 +++++++++++++++++++ 2 files changed, 33 insertions(+), 1 deletion(-) create mode 100644 src/connections/destinations/catalog/actions-reddit-pixel/index.md diff --git a/src/connections/destinations/catalog/actions-reddit-conversions-api/index.md b/src/connections/destinations/catalog/actions-reddit-conversions-api/index.md index b645afe69d..da658603a3 100644 --- a/src/connections/destinations/catalog/actions-reddit-conversions-api/index.md +++ b/src/connections/destinations/catalog/actions-reddit-conversions-api/index.md @@ -60,7 +60,7 @@ Segment creates a SHA-256 hash of the following fields before sending to Reddit. If you implement both the [Reddit Pixel](https://business.reddithelp.com/helpcenter/s/article/reddit-pixel){:target="_blank"} and [Conversions API (CAPI)](https://business.reddithelp.com/helpcenter/s/article/Conversions-API){:target="_blank"} and the same events are shared across both sources, deduplication is necessary to ensure those events aren’t double-counted. -You can pass a unique conversion ID for every distinct event to its corresponding Reddit Pixel and CAPI event. Reddit will determine which events are duplicates based on the conversion ID and the conversion event name. This is the best and most accurate way to ensure proper deduplication, and Reddit recommends this method since there’s less risk of incorrect integration, which can impact attribution accuracy. +The integration automatically pre-maps the Segment `messageId` as the Reddit Conversion ID. If you wish to change this, you can pass a unique conversion ID for every distinct event to its corresponding Reddit Pixel and CAPI event. Reddit will determine which events are duplicates based on the conversion ID and the conversion event name. This is the best and most accurate way to ensure proper deduplication, and Reddit recommends this method since there’s less risk of incorrect integration, which can impact attribution accuracy. To ensure your events are deduplicated: - Create a unique conversion ID for every distinct event. You can set this as a random number or ID. Similarly, you could set this to the order number when tracking purchase events. diff --git a/src/connections/destinations/catalog/actions-reddit-pixel/index.md b/src/connections/destinations/catalog/actions-reddit-pixel/index.md new file mode 100644 index 0000000000..1e477dc756 --- /dev/null +++ b/src/connections/destinations/catalog/actions-reddit-pixel/index.md @@ -0,0 +1,32 @@ +--- +title: Reddit Pixel +--- + +{% include content/plan-grid.md name="actions" %} + +The [Reddit Pixel](https://business.reddithelp.com/s/article/reddit-pixel){:target="_blank"} lets advertisers send Segment events to the Reddit Pixel without any additional manual JavaScript installation. This destination has Segment events pre-mapped to Reddit Pixel events and metadata. You can edit this mapping and create new events - no custom code required. + +## Getting started + +1. From your workspace's [Destination catalog page](https://app.segment.com/goto-my-workspace/destinations/catalog){:target="_blank”}, find the Reddit Pixel destination and select **Add Destination**. +2. Select the source that will connect to the Reddit Pixel destination. +3. Open the destination settings and provide your Pixel ID. This can be found in the [Events Manager](https://ads.reddit.com/events-manager){:target="_blank"}. +4. Configure and map the events you'd like to send to the Reddit Pixel. The destination pre-maps certain Segment events to Reddit Pixel events and metadata, but you can edit these values. You can also set up custom events. + +After enabling the destination, Segment will automatically initialize and load the Reddit Pixel on each page that Segment is tracking based on your mappings. + + +{% include components/actions-fields.html %} + +## Deduplication with the Reddit Conversions API + +If you implement both the [Reddit Pixel](https://business.reddithelp.com/s/article/reddit-pixel){:target="_blank"} and [Reddit Conversions API (CAPI)](https://business.reddithelp.com/s/article/Conversions-API){:target="_blank"} and the same events are shared across both sources, deduplication is necessary to ensure those events aren’t double-counted. + +The integration automatically pre-maps the Segment `messageId` to the Reddit conversion ID. If you wish to change this, you can pass a different unique conversion ID for every distinct event to its corresponding Reddit Pixel and CAPI event. Reddit will determine which events are duplicates based on the conversion ID and conversion event name. This is the most accurate way to ensure proper deduplication. Reddit recommends this method since there’s less risk of incorrect integration, which can impact attribution accuracy. + +To ensure your events are deduplicated: +- Create a unique conversion ID for every distinct event. You can set this as a random number or ID. Similarly, you could set this to the order number when tracking purchase events. +- Include the event in the Reddit Pixel and CAPI. +- Ensure the conversion event name and conversion ID for its corresponding events match. + +For more information on deduplication, see the [Reddit Event Deduplication documentation](https://business.reddithelp.com/s/article/event-deduplication){:target="_blank"}. \ No newline at end of file From fd13503a525fcc33789afb63442763af0479b19c Mon Sep 17 00:00:00 2001 From: akhsueh Date: Mon, 14 Jul 2025 11:07:30 -0700 Subject: [PATCH 2/3] Apply suggestions from code review Co-authored-by: forstisabella <92472883+forstisabella@users.noreply.github.com> --- .../actions-reddit-conversions-api/index.md | 2 +- .../catalog/actions-reddit-pixel/index.md | 14 +++++++------- 2 files changed, 8 insertions(+), 8 deletions(-) diff --git a/src/connections/destinations/catalog/actions-reddit-conversions-api/index.md b/src/connections/destinations/catalog/actions-reddit-conversions-api/index.md index da658603a3..88b1bde2c0 100644 --- a/src/connections/destinations/catalog/actions-reddit-conversions-api/index.md +++ b/src/connections/destinations/catalog/actions-reddit-conversions-api/index.md @@ -60,7 +60,7 @@ Segment creates a SHA-256 hash of the following fields before sending to Reddit. If you implement both the [Reddit Pixel](https://business.reddithelp.com/helpcenter/s/article/reddit-pixel){:target="_blank"} and [Conversions API (CAPI)](https://business.reddithelp.com/helpcenter/s/article/Conversions-API){:target="_blank"} and the same events are shared across both sources, deduplication is necessary to ensure those events aren’t double-counted. -The integration automatically pre-maps the Segment `messageId` as the Reddit Conversion ID. If you wish to change this, you can pass a unique conversion ID for every distinct event to its corresponding Reddit Pixel and CAPI event. Reddit will determine which events are duplicates based on the conversion ID and the conversion event name. This is the best and most accurate way to ensure proper deduplication, and Reddit recommends this method since there’s less risk of incorrect integration, which can impact attribution accuracy. +The integration automatically pre-maps the Segment `messageId` to the Reddit Conversion ID. If you wish to change this, you can pass a unique conversion ID for every distinct event to its corresponding Reddit Pixel and CAPI event. Reddit will determine which events are duplicates based on the conversion ID and the conversion event name. This is the best and most accurate way to ensure proper deduplication, and Reddit recommends this method since there’s less risk of incorrect integration, which can impact attribution accuracy. To ensure your events are deduplicated: - Create a unique conversion ID for every distinct event. You can set this as a random number or ID. Similarly, you could set this to the order number when tracking purchase events. diff --git a/src/connections/destinations/catalog/actions-reddit-pixel/index.md b/src/connections/destinations/catalog/actions-reddit-pixel/index.md index 1e477dc756..0715741030 100644 --- a/src/connections/destinations/catalog/actions-reddit-pixel/index.md +++ b/src/connections/destinations/catalog/actions-reddit-pixel/index.md @@ -4,16 +4,16 @@ title: Reddit Pixel {% include content/plan-grid.md name="actions" %} -The [Reddit Pixel](https://business.reddithelp.com/s/article/reddit-pixel){:target="_blank"} lets advertisers send Segment events to the Reddit Pixel without any additional manual JavaScript installation. This destination has Segment events pre-mapped to Reddit Pixel events and metadata. You can edit this mapping and create new events - no custom code required. +The [Reddit Pixel](https://business.reddithelp.com/s/article/reddit-pixel){:target="_blank"} destination lets advertisers send Segment events to the Reddit Pixel without any additional manual JavaScript installation. This destination has Segment events pre-mapped to Reddit Pixel events and metadata. You can edit this mapping and create new events - no custom code required. ## Getting started 1. From your workspace's [Destination catalog page](https://app.segment.com/goto-my-workspace/destinations/catalog){:target="_blank”}, find the Reddit Pixel destination and select **Add Destination**. -2. Select the source that will connect to the Reddit Pixel destination. -3. Open the destination settings and provide your Pixel ID. This can be found in the [Events Manager](https://ads.reddit.com/events-manager){:target="_blank"}. +2. Select the source that you'd like to connect to the Reddit Pixel destination. +3. Open the destination settings and provide your Pixel ID. This can be found in the Reddit's [Events Manager](https://ads.reddit.com/events-manager){:target="_blank"}. 4. Configure and map the events you'd like to send to the Reddit Pixel. The destination pre-maps certain Segment events to Reddit Pixel events and metadata, but you can edit these values. You can also set up custom events. -After enabling the destination, Segment will automatically initialize and load the Reddit Pixel on each page that Segment is tracking based on your mappings. +After enabling the destination, Segment automatically initializes and loads the Reddit Pixel on each page that you'd like to track based on your mappings. {% include components/actions-fields.html %} @@ -25,8 +25,8 @@ If you implement both the [Reddit Pixel](https://business.reddithelp.com/s/artic The integration automatically pre-maps the Segment `messageId` to the Reddit conversion ID. If you wish to change this, you can pass a different unique conversion ID for every distinct event to its corresponding Reddit Pixel and CAPI event. Reddit will determine which events are duplicates based on the conversion ID and conversion event name. This is the most accurate way to ensure proper deduplication. Reddit recommends this method since there’s less risk of incorrect integration, which can impact attribution accuracy. To ensure your events are deduplicated: -- Create a unique conversion ID for every distinct event. You can set this as a random number or ID. Similarly, you could set this to the order number when tracking purchase events. -- Include the event in the Reddit Pixel and CAPI. -- Ensure the conversion event name and conversion ID for its corresponding events match. +- Create a unique conversion ID for every distinct event. You can set this as a random number or ID, or the order number when tracking purchase events, for example. +- Include the event in both the Reddit Pixel and CAPI. +- Ensure the conversion event name and conversion ID for match across the Reddit Pixel and CAPI. For more information on deduplication, see the [Reddit Event Deduplication documentation](https://business.reddithelp.com/s/article/event-deduplication){:target="_blank"}. \ No newline at end of file From b7be03dd715fbae59b3868d8ef7984373637f493 Mon Sep 17 00:00:00 2001 From: forstisabella <92472883+forstisabella@users.noreply.github.com> Date: Tue, 15 Jul 2025 08:37:48 -0400 Subject: [PATCH 3/3] Update src/connections/destinations/catalog/actions-reddit-pixel/index.md --- .../destinations/catalog/actions-reddit-pixel/index.md | 3 +++ 1 file changed, 3 insertions(+) diff --git a/src/connections/destinations/catalog/actions-reddit-pixel/index.md b/src/connections/destinations/catalog/actions-reddit-pixel/index.md index 0715741030..c911f76b56 100644 --- a/src/connections/destinations/catalog/actions-reddit-pixel/index.md +++ b/src/connections/destinations/catalog/actions-reddit-pixel/index.md @@ -1,5 +1,8 @@ --- title: Reddit Pixel +id: 68383577d2c19626da376944 +private: true +beta: true --- {% include content/plan-grid.md name="actions" %}