diff --git a/.dockerignore b/.dockerignore
index 9414382..7b00c7e 100644
--- a/.dockerignore
+++ b/.dockerignore
@@ -1 +1,3 @@
 Dockerfile
+.git
+PROJECT
\ No newline at end of file
diff --git a/Makefile b/Makefile
index 9dddf74..770020f 100644
--- a/Makefile
+++ b/Makefile
@@ -1,4 +1,5 @@
-IMG ?= riserplatform/riser-controller:latest
+IMG ?= riserplatform/riser-controller
+TAG ?= latest
 SDKVERSION ?= latest
 
 # Produce CRDs that work back to Kubernetes 1.11 (no version conversion)
@@ -44,11 +45,11 @@ generate: controller-gen
 
 # Build the docker image
 docker-build:
-	docker build . -t ${IMG}
+	docker build . -t ${IMG}:${TAG}
 
 # Push the docker image
 docker-push:
-	docker push ${IMG}
+	docker push ${IMG}:${TAG}
 
 # find or download controller-gen
 # download controller-gen if necessary