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SOCIAL_MEDIA_GUIDELINES.md

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Open Mainframe Project Social Media Guidelines

Objectives

The objectives of Open Mainframe Project social media:

  • Advance topics and conversations that are relevant to and beneficial for the Open Mainframe community
  • Continue building positive affinity for Open Mainframe Project projects among key influencers and throughout Open Mainframe community
  • Drive engagement and participation in Open Mainframe Project projects

Themes and Topics

Informational, engaging, and ecosystem-focused content:

  • Open Mainframe Project projects
  • Open Mainframe Project end user community
  • Contributor / Working Group blog posts
  • Open Mainframe ecosystem
  • Open Mainframe Project event information and deadlines (i.e. CFP)
  • Technical topics such as open source projects for the mainframe ecosystem and open source projects broadly that support the mainframe.
  • Informational: Tutorials, editorials, news stories. Items that help connect the dots for our community
  • Thought leadership: insights, perspectives, learnings, and experiences

Strategy

  • Keep messages positive and uplifting, consistent with the values and principles of the Open Mainframe Project
  • Communicate big picture ideas vs “announcements” or news. News will be positioned less like an announcement and more around what it means.
  • Share content across social media channels that benefit the ecosystem as a whole
  • Maintain a balance of posting on Open Mainframe Project activities/news and ecosystem-focused content
  • Share vendor-neutral, community-sourced posts that are informational, engaging, and ecosystem-focused
  • Engage with the community through retweets and sharing of community content.
  • Follow influencers
  • Always tag (@mention) the company and the individual (if available) to increase reach

General Guidelines

For all Open Mainframe Project social activity, we remain a neutral foundation. Examples of the type of content:

  • Owned content is Open Mainframe Project news, blogs, case studies, survey data, etc.
  • Project content is anything sourced from Open Mainframe Project’s currently hosted projects, including project news, roadmap updates, new releases, performance/security updates, blogs, conferences slides/videos, etc.
  • Ecosystem content is vendor-neutral and project-impartial sourced from contributors, maintainers, ambassadors, news outlets, etc., including blog posts, news coverage, thought leadership bylines, technology demos, sketch notes, GitHub work, cloud native-specific Meetups, etc.
    • Open Mainframe Project is not able to share anything on our channels that promotes a vendor product or directs to a company website.
    • Social posts from member company handles and/or vendor channels cannot be shared.
    • RTs are limited to news outlet handles, @linuxfoundation, @OpenMFProject project handles + personal handles.
    • Community content that abides by the channel guidelines + includes insight from/work with more than one Open Mainframe Project project will be prioritized for sharing.
    • Activities that are hosted by and open to the public can be promoted, as they benefit the ecosystem as a whole.

Images & Videos

Images shared, unless specifically credited back to a community member, will meet the requirements of “free for commercial use” and “no attribution required.”

Hashtags

Open Mainframe Project uses hashtags in our posts:

  • To measure the success of campaigns (for example, #OpenMainframeSummit);
  • To expand our reach beyond our current followers and tap into larger, trending topics on Twitter (for example, #openmainframe)
  • To organize or categorize shares (for example, #zowe).

Request content to be shared

Share your tweet on the #socialmedia channel on the Open Mainframe Project Slack channel or make a request at servicedesk.openmainframeproject.org