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Raid Guild <> Decent DAO MCON Event #187

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boucherbox opened this issue Aug 22, 2024 · 0 comments
Open

Raid Guild <> Decent DAO MCON Event #187

boucherbox opened this issue Aug 22, 2024 · 0 comments
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MARKETING Tasks/RIPS related to marketing efforts (content/campaign/etc) proposal

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@boucherbox
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boucherbox commented Aug 22, 2024

Project Idea

Project Submitted By

@boucherbox (sasquatch)

Summary

This is a proposal for a marketing collaboration with Decent DAO. We will brew and package the Damn Decent Beer which will be released at an event the first day of MCON III, Thursday September 26th. The main purpose of the event is a DAO pitch contest where attendees will present their DAO idea to the crowd. The prize for the winner is a package of services from Decent and a $5k discount to be applied to a future raid.

The cans are votes (via a NFT claimed via QR code concealed beneath the label) and the contest will run throughout the conference with the winners being announced on the final day.

Why should we build this?

The Guild needs to experiment with marketing. There is a strong opinion in the DAO that IRL marketing efforts are more effective than other avenues. As MCON is made up of Raid Guild adjacent communities and a smaller event as a whole, there is more attention that can be garnered per USD than trying to host a successful IRL activation at a larger event. This is fertile experimentation ground.

This event will not only a tie us to a strong web3 brand that we haven't previously been connected to but also show the MetaCartel community that we remain a creative force. By focusing this event around a pitch contest we highlight our skillset and seed future work while providing a place at MCON to gather, network and celebrate.

The success metrics we will look for is new Raiders and new Raids coming after MCON. Clerics will record the source of consultations and we will highlight all new Raids to come from this activation or relationships from MCON III. If there is $41k worth of projects to come from this event then we will have covered this cost.

Anything else you'd like to add?

Not at this time.

Raid Party Skills Needed

Cost (in USD)

Costs split between the Guild and Decent

  • Event Space: $200
  • Brew: $1,650
  • Labels: $1,360
  • Total: $3,210
  • Guild: $1,605

Raid Discount Prize

Face Value: $5,000
@ 50% discount: $2,500

Total Ask: $4,105

@boucherbox boucherbox added proposal MARKETING Tasks/RIPS related to marketing efforts (content/campaign/etc) labels Aug 22, 2024
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Labels
MARKETING Tasks/RIPS related to marketing efforts (content/campaign/etc) proposal
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Status: Proposed
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