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Treating clicks and impressions differently in attribution logic #42

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benjaminsavage opened this issue Oct 3, 2024 · 0 comments

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benjaminsavage commented Oct 3, 2024

A very common heuristic in attribution is:

If there are clicks, attribute to the most recent click.
If there are no clicks, attribute to the most recent impression.

This is a little different than "last-touch", and it would be good to be able to support this.

This would require annotating conversions with a bit of metadata to indicate if it was an impression or a click.

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