Set up analytics, SEO, etc

[Dahianna]

Fellows: Feel free to start working on these issues by assigning them to yourself. If you have any questions feel free to add it in the comments and tag @jaredbain and @Dahianna. Also always create a new branch and add Jared as reviewer.

Skills: Data and analytics, project management, content design

We have Google analytics (G4) set up, but unclear if we are pulling any reports or making any actionable changes to SEO, or etc. Goal is to set up and operationalize these processes and get to a good steady state.

Ensure we are well set up on G4

Look at data and make a report for PIF leadership with current data and recommendations for improvement
After approved by PIF leadership help implement SEO and other necessary updates