diff --git a/README.md b/README.md
index fa40fe069..95674ea76 100644
--- a/README.md
+++ b/README.md
@@ -19,14 +19,16 @@
 
 </div>
 
-Parseable is a **cloud native, log analytics platform, with a focus on performance & resource efficiency**. Parseable is useful for use cases where **complete data ownership, privacy, and performance are paramount**.
+**Log Lake** for the cloud-native era.
+
+Parseable is a **cloud native, log analytics platform, with a focus on performance & resource efficiency**. Parseable is useful for use cases where **complete data ownership, security and privacy are paramount**.
 
 To experience Parseable UI, checkout [demo.parseable.com ↗︎](https://demo.parseable.com/login?q=eyJ1c2VybmFtZSI6ImFkbWluIiwicGFzc3dvcmQiOiJhZG1pbiJ9). You can also view the [demo video ↗︎](https://www.parseable.com/video.mp4).
 
 ## :zap: QuickStart
 
 <details>
-<summary><a href="https://www.parseable.com/docs/docker-quick-start">Run Parseable in local disk mode with Docker</a></summary>
+<summary><a href="https://www.parseable.com/docs/docker-quick-start">Docker Image</a></summary>
 <p>
 
 You can <a href="https://www.parseable.com/docs/docker-quick-start">get started with Parseable Docker</a> with a simple Docker run and then send data via cURL to understand how you can ingest data to Parseable. Below is the command to run Parseable in local storage mode with Docker.
@@ -59,10 +61,10 @@ curl --location --request POST 'http://localhost:8000/api/v1/ingest' \
 </details>
 
 <details>
-<summary><a href="https://www.parseable.com/docs/docker-quick-start">Run Parseable binary</a></summary>
+<summary><a href="https://www.parseable.com/docs/docker-quick-start">Executable Binary</a></summary>
 <p>
 
-You can also download and run the Parseable binary on your laptop. To download the binary, run the command specific to your OS.
+You can download and run the Parseable binary on your laptop.
 
 - Linux
 
@@ -116,16 +118,19 @@ curl --location --request POST 'http://localhost:8000/api/v1/ingest' \
 </p>
 </details>
 
-## :question: Why Parseable
-
-### Take control of your data
-
-With Apache Arrow and Apache Parquet as the underlying data format, Parseable ensures that not only you have access to your data, but also that it is stored in a performant and efficient manner.
+## :question: Why Use Parseable
 
 ### Performance & resource efficiency
 
+Parseable is written in Rust, with a clear focus on performance while ensuring a much lower CPU and memory footprint (compared to Java, Go based systems). When compared with Elastic, Parseable uses ~80% lesser memory and ~50% lesser CPU, while offering a better ingestion rate. This means you can run Parseable on smaller instances, saving costs.
+
 ### Easy to use for developers and operators
 
+One of the key challenges users said they face today is the complexity of setting a logging system like Elastic. There are so many moving parts, and it's hard to get started. Parseable is designed to be simple to use, with a single binary that can be run on almost anywhere. The Console is built in the binary itself, so you can start using it without any additional setup.
+
+### Take control of your data
+
+With Apache Arrow and Apache Parquet as the underlying data formats, Parseable stores log data in an optimized, compressed manner as Parquet files. This means you get complete control and access to your data. You can use Parseable query and analysis, but also can plugin tools from wider Parquet ecosystem for further processing, analysis, and visualization.
 
 ### Enterprise ready
 
@@ -138,8 +143,6 @@ With Apache Arrow and Apache Parquet as the underlying data format, Parseable en
 
 ## :dart: Motivation
 
-
-
 But with log data growing exponentially, today's log data challenges involve whole lot more – Data ingestion, storage, and observation, all at scale. We are building Parseable to address these challenges.
 
 ## :trophy: Contributing