diff --git a/Makefile b/Makefile
index d4f0b08..7a5085a 100644
--- a/Makefile
+++ b/Makefile
@@ -1,6 +1,6 @@
 
 # Image URL to use all building/pushing image targets
-IMG ?= daocloud.io/daocloud/kubeadm-operator:v0.0.5-dev
+IMG ?= daocloud.io/daocloud/kubeadm-operator:v0.1.0
 # Produce CRDs that work back to Kubernetes 1.11 (no version conversion)
 CRD_OPTIONS ?= "crd"
 
diff --git a/config/manager/kustomization.yaml b/config/manager/kustomization.yaml
index 1a25268..0267b6d 100644
--- a/config/manager/kustomization.yaml
+++ b/config/manager/kustomization.yaml
@@ -5,4 +5,4 @@ kind: Kustomization
 images:
 - name: controller
   newName: daocloud.io/daocloud/kubeadm-operator
-  newTag: v0.0.5-dev
+  newTag: v0.1.0
diff --git a/config/manager/manager.yaml b/config/manager/manager.yaml
index e850c67..cd1ebde 100644
--- a/config/manager/manager.yaml
+++ b/config/manager/manager.yaml
@@ -39,7 +39,7 @@ spec:
             valueFrom:
               fieldRef:
                 fieldPath: metadata.namespace
-        image: daocloud.io/daocloud/kubeadm-operator:v0.0.5-dev
+        image: daocloud.io/daocloud/kubeadm-operator:v0.1.0
         name: manager
         resources:
           limits: