Discussion & Proposal: Rebranding DCDAO to RingDAO Community Guild

[hackfisher]

Background

DCDAO (Darwinia Community DAO) has played a crucial role in fostering community engagement, supporting contributors, and driving ecosystem initiatives. However, as Darwinia undergoes a broader rebranding effort and shifts toward a more structured governance model under RingDAO, aligning the community governance structure with this transformation is essential.

Proposal

We propose rebranding DCDAO (Darwinia Community DAO) to RingDAO Community Guild to better reflect its role as a community-driven initiative under the broader RingDAO ecosystem. This change aligns with the ongoing restructuring of Darwinia’s governance and simplifies the organizational framework, making it more cohesive and recognizable.

Key Reasons for Rebranding

Alignment with RingDAO:

The new identity emphasizes its integration within RingDAO’s governance framework, reinforcing its position as an essential part of the ecosystem.

Simplifies branding and reduces confusion around different DAO structures.

Clarity in Purpose & Scope:

"Community Guild" clearly conveys its role as a collective for community-driven initiatives rather than a standalone DAO.

Encourages a more structured approach to community participation and incentives.

Stronger Community Identity & Governance Model:

Shifting to a guild model aligns with existing structures in other successful decentralized ecosystems where specialized guilds handle community, development, and operations.

Provides a clearer path for contributors to engage under the governance framework of RingDAO.

Implementation Plan

Transition Branding & Communication:

Update all official communications, websites, and documentation to reflect the new name and identity.

Announce the change through governance channels, community calls, and social media.

Governance Adjustments:

Modify governance documentation to reflect the new structure.

Align incentive structures with the new guild model under RingDAO.

Operational Continuity:

Ensure all ongoing initiatives under DCDAO transition smoothly to RingDAO Community Guild.

Engage key contributors and stakeholders in defining the Guild’s operational framework.

Next Steps

Open discussion for community feedback.

Formalize the transition plan through a governance proposal.

Implement branding updates and communication strategy.

This rebranding aims to enhance clarity, alignment, and effectiveness in community governance under RingDAO. We welcome feedback and collaboration from all stakeholders in making this transition smooth and impactful.

[hackfisher]

dcdao.box website could be moved to dcdao.ringdao.com (maybe later guild.ringdao.com ?)

dsafe.dcdao.box will be moved/redirected to dsafe.darwinia.network

[boundless-forest]

I support this to reduce user confusion regarding the dcdao's relationship with Ringdao. Additionally, we can extend the scope of dcdao's work from the Darwinia chain to RingDAO.

[Laki389]

This proposal makes sense, I support it.

[Laki389]

Hi Denny @hackfisher , in the context of discussing a possible replacement of Community Guild with a single word that would have the same meaning as much as possible, I consulted ChatGPT,
of the suggestions given, the ones that make the most sense are:

1. Guild – Still carries the sense of a community with shared goals.

2. Collective – Reflects a group working together towards common objectives.

What is your opinion on RingDAO Guild or RingDAO Collective?

[hackfisher]

I prefer to use "Guild", it is more connected to community, "collective" sounds too general and can not get what's its meaning.

[Laki389]

I prefer to use "Guild", it is more connected to community, "collective" sounds too general and can not get what's its meaning.

Guild is also shorter than Collective. 👍

[nblogist]

This proposal have my complete support! Once passed and formalized - this is what I will take forward in marketing narratives!

[2xJDubs]

I agree with the proposal and like the idea of moving DCDAO under the RingDAO idea as a guild. Guild also makes sense as a word for it. Full support here.