[ANALYTICS]: 2024 Annual Analytics report

[yigakpoa]

Description

The Marketing Analytics team is tasked with compiling and publishing the 2024 Annual Analytics Report. This report will provide insights into the performance of our marketing efforts throughout the year, highlight key metrics, and identify areas for improvement. It will serve as a foundation for shaping the team’s strategy in 2025.

Key Objectives

1. Summarize key marketing performance metrics for 2024, including:

   • Social media growth and engagement rates.
   • Website traffic and user behavior.
   • App downloads and user sign-ups.
   • Performance of donation campaigns.

2. Analyze the impact of major campaigns and initiatives

3. Identify trends and insights to inform the 2025 strategy for the marketing team.

Deliverables

• A comprehensive report covering all objectives listed above.
• Visual summaries (e.g., graphs and charts) to highlight key data points.
• Recommendations for improving marketing performance in 2025.

Stages for completion

• Data Collection and Analysis
• Report Drafting
• Internal Review
• Final Report Submission

Assignees

• @oppia/marketing-analytics-team

Reference Materials

• Data sources: Social media analytics tools, Google Analytics, campaign dashboards, etc.

Notes

Please use the GitHub team structure for task assignments, reaching out to other teams and tracking progress.

Priority: High

CC @seanlip

[yigakpoa]

Hi @Yingshi-Chen here is the Annual analytics task for 2024