diff --git a/operatorcourier/cli.py b/operatorcourier/cli.py
index c9ea144..5e2b07b 100644
--- a/operatorcourier/cli.py
+++ b/operatorcourier/cli.py
@@ -59,12 +59,18 @@ def verify(self):
         parser.add_argument('source_dir', help='Path of your directory of yaml '
                             'files to bundle. Either set this or '
                             'use the files argument for bundle data.')
-        parser.add_argument('--ui_validate_io',
+        parser.add_argument('--ui-validate-io',
                             help='Validate bundle for operatorhub.io UI. '
                             'To visually confirm that your operator '
                             'will be displayed correctly, please visit '
                             'https://operatorhub.io/preview and paste '
                             'your operator CSV.',
+                            dest='ui_validate_io',
+                            action='store_true')
+        parser.add_argument(  # DEPRECATED; BW compatibility
+                            '--ui_validate_io',
+                            dest='ui_validate_io',
+                            help=argparse.SUPPRESS,
                             action='store_true')
         parser.add_argument('--validation-output', dest='validation_output',
                             help='A file to write validation warnings and errors to'