diff --git a/src/components/Footer.jsx b/src/components/Footer.jsx
index f69869550..a20d0f4b8 100644
--- a/src/components/Footer.jsx
+++ b/src/components/Footer.jsx
@@ -6,6 +6,7 @@ import { Transition } from '@headlessui/react'
 import { Button } from '@/components/Button'
 import {apiNavigation, flattenNavItems} from '@/components/NavigationAPI'
 import {docsNavigation} from "@/components/NavigationDocs";
+import {useCookieConsent} from '@/components/cookie-consent/CookieConsentProvider'
 
 function CheckIcon(props) {
   return (
@@ -227,11 +228,20 @@ function SocialLink({ href, icon: Icon, children }) {
 }
 
 function SmallPrint() {
+  const { openCookieSettings } = useCookieConsent()
+
   return (
     <div className="flex flex-col items-center justify-between gap-5 border-t border-zinc-900/5 pt-8 dark:border-white/5 sm:flex-row">
-      <p className="text-xs text-zinc-600 dark:text-zinc-400">
-        &copy; Copyright {new Date().getFullYear()}. All rights reserved.
-      </p>
+      <div className="flex items-center gap-4 text-xs text-zinc-600 dark:text-zinc-400">
+        <p>&copy; Copyright {new Date().getFullYear()}. All rights reserved.</p>
+        <button
+          type="button"
+          onClick={openCookieSettings}
+          className="underline underline-offset-4 transition hover:text-zinc-900 dark:hover:text-white"
+        >
+          Cookie Settings
+        </button>
+      </div>
       <div className="flex gap-4">
         <SocialLink href="https://x.com/netbird" icon={TwitterIcon}>
           Follow us on X
diff --git a/src/components/GoogleTagManager.jsx b/src/components/GoogleTagManager.jsx
index 3d32abe79..f41f028b7 100644
--- a/src/components/GoogleTagManager.jsx
+++ b/src/components/GoogleTagManager.jsx
@@ -4,10 +4,14 @@ import Script from "next/script";
 // Google Tag Manager ID
 const GTM_ID = "GTM-PGWDPDN3";
 
-export const GoogleTagManagerHeadScript = () => {
+export const GoogleTagManager = ({ consentGiven }) => {
+    if (!consentGiven) {
+        return null;
+    }
+
     return (
         <Script id="gtm-script" strategy="afterInteractive">
-            {`(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': 
+            {`(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
       new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
       j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
       'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
@@ -15,17 +19,3 @@ export const GoogleTagManagerHeadScript = () => {
         </Script>
     );
 };
-
-export const GoogleTageManagerBodyScript = () => {
-    return (
-        <noscript>
-            <iframe
-                title={"Google Tag Manager"}
-                src={`https://www.googletagmanager.com/ns.html?id=${GTM_ID}`}
-                height="0"
-                width="0"
-                style={{ display: "none", visibility: "hidden" }}
-            />
-        </noscript>
-    );
-};
diff --git a/src/components/Matomo.jsx b/src/components/Matomo.jsx
index d7ba56a99..c8d3f428d 100644
--- a/src/components/Matomo.jsx
+++ b/src/components/Matomo.jsx
@@ -1,16 +1,50 @@
 import Script from "next/script";
+import { useEffect, useRef } from 'react'
+import { useRouter } from 'next/router'
 
 export function MatomoTagManager({ consentGiven }) {
+  const router = useRouter()
+  const isFirstNavigation = useRef(true)
+
+  useEffect(() => {
+    if (!consentGiven) return
+
+    // The container tracks the initial hard load. Subsequent Next.js routes
+    // are emitted after the new document title has committed so Matomo does
+    // not associate the previous page's title with the new URL.
+    if (isFirstNavigation.current) {
+      isFirstNavigation.current = false
+      return
+    }
+
+    const id = window.setTimeout(() => {
+      window._mtm = window._mtm || []
+      window._mtm.push({
+        event: 'mtm.SpaPageView',
+        'mtm.pageUrl': window.location.href,
+        'mtm.pageTitle': document.title,
+      })
+    }, 0)
+
+    return () => window.clearTimeout(id)
+  }, [consentGiven, router.asPath])
+
+  if (!consentGiven) {
+    return null
+  }
+
   return (
     <Script id="matomo-tag-manager" strategy="afterInteractive">
       {`var _paq = window._paq = window._paq || [];
-_paq.push(['requireCookieConsent']);
-${consentGiven ? "_paq.push(['setCookieConsentGiven']);" : ""}
+_paq.push(['requireConsent']);
 var _mtm = window._mtm = window._mtm || [];
 _mtm.push({'mtm.startTime': (new Date().getTime()), 'event': 'mtm.Start'});
 (function() {
   var d=document, g=d.createElement('script'), s=d.getElementsByTagName('script')[0];
-  g.async=true; g.src='https://cdn.matomo.cloud/netbird.matomo.cloud/container_hvVzPZGH.js'; s.parentNode.insertBefore(g,s);
+  g.async=true;
+  g.src='https://cdn.matomo.cloud/netbird.matomo.cloud/container_hvVzPZGH.js';
+  g.onload=function(){window._paq.push(['setConsentGiven']);};
+  s.parentNode.insertBefore(g,s);
 })();`}
     </Script>
   );
diff --git a/src/components/cookie-consent/CookieConsentProvider.jsx b/src/components/cookie-consent/CookieConsentProvider.jsx
index 828f45d76..a7f27cf9c 100644
--- a/src/components/cookie-consent/CookieConsentProvider.jsx
+++ b/src/components/cookie-consent/CookieConsentProvider.jsx
@@ -2,14 +2,28 @@ import { createContext, useCallback, useContext, useEffect, useState } from 'rea
 import { useRouter } from 'next/router'
 
 const STORAGE_KEY = 'cookie-consent'
-const ACCEPT_EXPIRY_DAYS = 90
-const DECLINE_EXPIRY_DAYS = 1
+const CONSENT_EXPIRY_DAYS = 180
+
+const TRACKING_COOKIE_PREFIXES = [
+  '_ga',
+  '_gid',
+  '_hj',
+  '_clck',
+  '_clsk',
+  '_gcl_',
+  '_pk_',
+  '__hst',
+  'hubspotutk',
+  'messagesUtk',
+]
 
 const CookieConsentContext = createContext({
   isAccepted: false,
+  isDeclined: false,
   showConsent: false,
   acceptCookies: () => {},
   declineCookies: () => {},
+  openCookieSettings: () => {},
 })
 
 function getStoredConsent() {
@@ -40,9 +54,34 @@ function storeConsent(value, days) {
   } catch {}
 }
 
+function removeTrackingCookies() {
+  const cookieNames = document.cookie
+    .split(';')
+    .map((cookie) => cookie.split('=')[0].trim())
+    .filter(Boolean)
+
+  for (const name of cookieNames) {
+    if (!TRACKING_COOKIE_PREFIXES.some((prefix) => name.startsWith(prefix))) {
+      continue
+    }
+
+    const expiredCookie = `${name}=; Max-Age=0; expires=Thu, 01 Jan 1970 00:00:00 GMT; path=/; SameSite=Lax`
+    document.cookie = expiredCookie
+    document.cookie = `${expiredCookie}; domain=${window.location.hostname}`
+    if (
+      window.location.hostname === 'netbird.io' ||
+      window.location.hostname.endsWith('.netbird.io')
+    ) {
+      document.cookie = `${expiredCookie}; domain=.netbird.io`
+    }
+  }
+}
+
 export function CookieConsentProvider({ children }) {
   const router = useRouter()
-  const [consent, setConsent] = useState(() => getStoredConsent())
+  // Resolve browser storage after hydration so the server and the first client
+  // render agree. Analytics remains disabled while the choice is loading.
+  const [consent, setConsent] = useState(null)
   const [showConsent, setShowConsent] = useState(false)
 
   useEffect(() => {
@@ -59,32 +98,44 @@ export function CookieConsentProvider({ children }) {
   }, [router.pathname])
 
   const acceptCookies = useCallback(() => {
-    storeConsent('accepted', ACCEPT_EXPIRY_DAYS)
+    storeConsent('accepted', CONSENT_EXPIRY_DAYS)
     setConsent('accepted')
     setShowConsent(false)
-
-    // Enable Matomo cookies
-    window._paq = window._paq || []
-    window._paq.push(['setCookieConsentGiven'])
   }, [])
 
   const declineCookies = useCallback(() => {
-    storeConsent('declined', DECLINE_EXPIRY_DAYS)
+    const trackersWereActive = consent === 'accepted'
+
+    storeConsent('declined', CONSENT_EXPIRY_DAYS)
     setConsent('declined')
     setShowConsent(false)
 
-    // Tell Matomo to forget consent and delete its cookies
-    window._paq = window._paq || []
-    window._paq.push(['forgetCookieConsentGiven'])
+    removeTrackingCookies()
+
+    // Scripts already loaded by an accepted visitor cannot be reliably
+    // unloaded. Reload into the persisted declined state so no optional
+    // analytics script is mounted again.
+    if (trackersWereActive) {
+      window._paq = window._paq || []
+      window._paq.push(['forgetConsentGiven'])
+      window._paq.push(['deleteCookies'])
+      window.location.reload()
+    }
+  }, [consent])
+
+  const openCookieSettings = useCallback(() => {
+    setShowConsent(true)
   }, [])
 
   return (
     <CookieConsentContext.Provider
       value={{
         isAccepted: consent === 'accepted',
+        isDeclined: consent === 'declined',
         showConsent,
         acceptCookies,
         declineCookies,
+        openCookieSettings,
       }}
     >
       {children}
diff --git a/src/pages/_app.jsx b/src/pages/_app.jsx
index 05768aef8..7eecd23dc 100644
--- a/src/pages/_app.jsx
+++ b/src/pages/_app.jsx
@@ -15,6 +15,7 @@ import {dom} from "@fortawesome/fontawesome-svg-core";
 import {AnnouncementBannerProvider} from "@/components/announcement-banner/AnnouncementBannerProvider";
 import {ImageZoom} from "@/components/ImageZoom";
 import {MatomoTagManager} from "@/components/Matomo";
+import {GoogleTagManager} from "@/components/GoogleTagManager";
 import {CookieConsentProvider, useCookieConsent} from "@/components/cookie-consent/CookieConsentProvider";
 import {CookieConsent} from "@/components/cookie-consent/CookieConsent";
 
@@ -33,6 +34,7 @@ function AppInner({ Component, pageProps }) {
   return (
     <>
       <MatomoTagManager consentGiven={isAccepted} />
+      <GoogleTagManager consentGiven={isAccepted} />
       <Head>
         <style>{dom.css()}</style>
         {router.route.startsWith('/ipa') ?
diff --git a/src/pages/_document.jsx b/src/pages/_document.jsx
index 9eec0d4a4..f3815091f 100644
--- a/src/pages/_document.jsx
+++ b/src/pages/_document.jsx
@@ -1,5 +1,4 @@
 import { Head, Html, Main, NextScript } from 'next/document'
-import {GoogleTageManagerBodyScript, GoogleTagManagerHeadScript} from "@/components/GoogleTagManager";
 
 const modeScript = `
   let darkModeMediaQuery = window.matchMedia('(prefers-color-scheme: dark)')
@@ -40,12 +39,10 @@ export default function Document() {
   return (
     <Html lang="en">
       <Head>
-          <GoogleTagManagerHeadScript />
           <script dangerouslySetInnerHTML={{ __html: modeScript }} />
           <link rel="shortcut icon" href="/docs-static/img/favicon.ico" />
       </Head>
       <body className="bg-white antialiased dark:bg-[#181A1D]">
-        <GoogleTageManagerBodyScript />
         <Main />
         <NextScript />
       </body>