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Website Call To Action --> Conversion to Paying + Happy Customer #68

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7 tasks
nelsonic opened this issue Sep 27, 2023 · 2 comments
Open
7 tasks

Website Call To Action --> Conversion to Paying + Happy Customer #68

nelsonic opened this issue Sep 27, 2023 · 2 comments
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enhancement New feature or request

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@nelsonic
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As noted in: #34 (comment) the newly published site while slick, fast and attractive 🎉
is devoid of a Call to Action which means the site will not "convert" a casual browsing person to a "Lead" i.e. capturing some sort of personal detail e.g. email or phone_number so that a member of the team can follow-up and discuss potential requirements.

What is needed on a Wedding Website - if you want more sales and eventually higher margins and profitability ... is:

Todo

  • An ultra-low friction contact-us or register interest form that allows people to input their
    • name
    • email_address
    • phone_number
    • message

    Personal data should be securely stored in your CRM where appropriate action can be taken. i.e. not stored in the "inbox" or much worse @iteles (or another family member's) head.

  • Availability Calendar Display Calendar with Availability on Website? #67
  • A call to "follow us on X" which will give you some personal data point you can use to follow-up with the person.
    (which ever social networking time-sucking society-destroying crap you're using to promote the venue ...)
@iteles
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iteles commented Sep 27, 2023

You're absolutely right. The new site is MILES better than the old one and I'm SO HAPPY we deployed it @LuchoTurtle 🥳

We need a call to action and yet, the owners can't decide on what that should be for now.
Whilst it's obvious to me that it should be events, there is some debate (and tension) around this.

Thanks for opening this issue.

Personally, I pour enough time into Landim and won't be doing the thinking around this but totally up for revising anything that gets done (the easier part) 🤷

@nelsonic
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Inês, the time you pour into Landim is grunt not "SMART". ⏳ 😞
Optimising the website for conversion is low-hanging-fruit.
Especially now that @LuchoTurtle can make updates.
"All" you need is a basic contact HTML + TailwindCSS form:
https://flowbite.com/blocks/marketing/contact/#default-contact-form

image

And if there's currently no "backend" for storing data, Google Sheets as we've done before:
https://github.com/dwyl/learn-to-send-email-via-google-script-html-no-server
Though I still favour the CRM approach: mosteirodelandim/hq#2

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