diff --git a/uber/templates/emails/dealers/badge_converted.html b/uber/templates/emails/dealers/badge_converted.html
index c6da865be..69a0c124c 100644
--- a/uber/templates/emails/dealers/badge_converted.html
+++ b/uber/templates/emails/dealers/badge_converted.html
@@ -20,7 +20,7 @@
   
 {% if c.TRANSFERABLE_BADGE_TYPES %}<br/><br/>Additionally, this badge is reserved for only you and thus <strong>cannot be transferred</strong> to anyone else at any time.{% endif %}
 
-<br/><br/>Please go ahead and confirm or decline <a href="{{ c.URL_BASE }}/preregistration/confirm?id={{ attendee.id }}">your registration</a>. All badges not confirmed by {{ c.DEALER_BADGE_DEADLINE|datetime_local("%A, %B %e") }} will be dropped automatically. There is no need to respond to this email. We hope to see you this year!
+<br/><br/>Please go ahead and confirm or decline <a href="{{ c.URL_BASE }}/preregistration/confirm?id={{ attendee.id }}">your registration</a>. All badges not confirmed by {{ c.DEALER_BADGE_DEADLINE|datetime_local }} will be dropped automatically. There is no need to respond to this email. We hope to see you this year!
 
 <br/><br/>-----