diff --git a/docs/data_types.rst b/docs/data_types.rst
index 87fc895d..5295bb86 100644
--- a/docs/data_types.rst
+++ b/docs/data_types.rst
@@ -70,6 +70,14 @@ EncryptedType
 
 .. autoclass:: EncryptedType
 
+
+GenderType
+----------
+
+.. module:: sqlalchemy_utils.types.gender
+
+.. autoclass:: GenderType
+
 JSONType
 --------
 
diff --git a/sqlalchemy_utils/__init__.py b/sqlalchemy_utils/__init__.py
index d406431f..6967f7ba 100644
--- a/sqlalchemy_utils/__init__.py
+++ b/sqlalchemy_utils/__init__.py
@@ -71,6 +71,7 @@
     DateTimeRangeType,
     EmailType,
     EncryptedType,
+    GenderType,
     instrumented_list,
     InstrumentedList,
     IntRangeType,
diff --git a/sqlalchemy_utils/types/__init__.py b/sqlalchemy_utils/types/__init__.py
index 272b0017..93ca8f6d 100644
--- a/sqlalchemy_utils/types/__init__.py
+++ b/sqlalchemy_utils/types/__init__.py
@@ -9,6 +9,7 @@
 from .currency import CurrencyType  # noqa
 from .email import EmailType  # noqa
 from .encrypted import EncryptedType  # noqa
+from .gender import GenderType  # noqa
 from .ip_address import IPAddressType  # noqa
 from .json import JSONType  # noqa
 from .locale import LocaleType  # noqa
diff --git a/sqlalchemy_utils/types/gender.py b/sqlalchemy_utils/types/gender.py
new file mode 100644
index 00000000..f5ce4084
--- /dev/null
+++ b/sqlalchemy_utils/types/gender.py
@@ -0,0 +1,28 @@
+import sqlalchemy as sa
+
+from ..operators import CaseInsensitiveComparator
+
+
+class GenderType(sa.types.TypeDecorator):
+    """
+    GenderType represents the gender identity of a person. It is as inclusive
+    as possible, suggesting "simple" genders like "male" and "female"
+    but also supporting arbitrary text input for non-binary gender identities.
+    This data is stored in the database as a lowercase string.
+
+    This database type is primarily useful so that form libraries like wtforms
+    can detect that this column represents a person's gender, which allows
+    the form library to render an inclusive HTML form field that allows the
+    user to select their gender.
+    """
+    impl = sa.Unicode(255)
+    comparator_factory = CaseInsensitiveComparator
+
+    def process_bind_param(self, value, dialect):
+        if value is not None:
+            return value.lower()
+        return value
+
+    @property
+    def python_type(self):
+        return self.impl.type.python_type
diff --git a/tests/types/test_gender.py b/tests/types/test_gender.py
new file mode 100644
index 00000000..55efaeb6
--- /dev/null
+++ b/tests/types/test_gender.py
@@ -0,0 +1,41 @@
+import pytest
+import sqlalchemy as sa
+
+from sqlalchemy_utils import GenderType
+
+
+@pytest.fixture
+def User(Base):
+    class User(Base):
+        __tablename__ = 'user'
+        id = sa.Column(sa.Integer, primary_key=True)
+        gender = sa.Column(GenderType)
+
+        def __repr__(self):
+            return 'User(%r)' % self.id
+    return User
+
+
+class TestGenderType(object):
+    def test_saves_gender_as_lowercased(self, session, User):
+        user = User(gender=u'Male')
+
+        session.add(user)
+        session.commit()
+
+        user = session.query(User).first()
+        assert user.gender == u'male'
+
+    def test_literal_param(self, session, User):
+        clause = User.gender == 'Female'
+        compiled = str(clause.compile(compile_kwargs={'literal_binds': True}))
+        assert compiled == '"user".gender = lower(\'Female\')'
+
+    def test_nonbinary_gender(self, session, User):
+        user = User(gender=u'non-binary')
+
+        session.add(user)
+        session.commit()
+
+        user = session.query(User).first()
+        assert user.gender == u'non-binary'