Is hot reloading of content_scripts supported?

Steps to reproduce

1. clone the repo
2. npm i; npm run start:chrome - see the default console log
3. change src/content_scripts/index.js to `console.info('HOT RELOAD IS WORKING!')
4. reload the page
5. console.log does not change :<

When i go into chrome://extension, click reload, and the reload the page - contents of console.log changes