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Codex Market Research and Sales Analysis

This project involves comprehensive market research and sales analysis for Codex, a food and beverage company. The objective is to uncover consumer trends and preferences for informed product development.

Domain: F & B Function: Marketing

CodeX is a German beverage company aiming to make its mark in the Indian market.

Key Achievements:

  • Their Marketing team is responsible for increasing brand awareness, market share, and product development. They surveyed in those 10 cities and received results from 10k respondents. Peter Pandey, a marketing data analyst is tasked to convert these survey results to meaningful insights which the team can use to drive actions.
  • Developed a Tableau dashboard for predicting future sales.
  • Achieved a 10% increment in sales.

Project link

https://public.tableau.com/app/profile/kratika.jain4909/vizzes

Link to the video presentation

https://www.linkedin.com/posts/kratika-jain729_datascience-data-project-activity-7081971304945336320-0IaR?utm_source=share&utm_medium=member_desktop

Explore the findings and get in touch with me if any concerns.